Index Of The Blog
An informative and easy to navigate website is becoming an increasingly more important thing for your practice to have. These days, many people are finding their providers through an online search. A website can also be a great place for your current patients to find office information, make appointments, and view useful resources.
Potential Patients
A lot of people will start their search for a provider online. You want to clearly list the services you provide so you have a higher chance of coming up in their online search. For example, if you have staff that specializes in treating ADD/ADHD, make sure to list this on your website so your office will come up for people looking for this service in your area. You should also provide information about the staff, including credentials as well as any personal information they would like to share. This can make you seem more approachable and allow the patient to feel more connected before even going into your office. Information about all of the providers can give them a better idea of who would be the best fit for them to meet with. A website that is a good representation of what your practice is, will be more effective at getting the right patients to your services. Your website should be extremely user friendly and easy to navigate. A website that is too difficult to navigate can dissuade people from choosing your practice.
Current Patients
Current patients can come to your website looking for a variety of different information. Sometimes they can need this information quickly in case of emergencies. It should be very clear to them how to get to the office contact information and what hours you are available. This can prevent your front desk from having to answer questions that they could otherwise have answered from the website. If you offer telehealth services, this should also be easy to find on your website for when current patients have appointments. Very clearly link where to download the telehealth software and any other information they would need before their telehealth appointments. As many people are trying out online visits for the first time, it’s important to make instructions clear so they don’t have technical difficulties and miss their appointments. Patient resources should also be linked on your website. This way when your patients go to look online for health advice, it can help prevent them from finding incorrect information from a different not legitimate website. When a patient comes in to ask for more information about a condition, you can direct them to the website. Many people keep everything online these days and would prefer to have it there versus a paper hand-out that they could lose track of. Your patients will appreciate being able to use your website as an online medical resource.
What does your Website Need?
Your website should be easy to navigate while including all the information your patients would be looking for. Office hours and contact information should be listed somewhere that is clear and easy to find. Options of who to contact should also be listed in this section of your website. If your office has an answering service for when you are closed, this should be stated here as well. Highlighting on your website where you can schedule appointments online, can help reduce the amount of phone calls into the office. This can help to not bog down your reception staff and allow them to focus more attention on the patients in the office.
Having a well-designed website can help bring in new patients, as well as make it easier for current patients to access their medical information. Between scheduling appointments, viewing online resources, and finding office information, patients have a lot of reasons to go to your website. Having an informative, easy to navigate website can make it much easier for your patients to do all of these things.
