Index Of The Blog
Keywords are the most important phrases of a content that can help any article pop up in the search engine rankings when related or similar topics are searched for. To undertake a search engine optimization initiative, one must take special care as to inserting keywords in an article on a certain topic that might complement each other. The main thing for a blogger is to find the low competitor to rank them easily.
People can use various terms for looking up their queries. Predicting these terms can give us a lot of insight into keyword usage and thus manipulate the search engine results to get more hits and more traffic to the website with the content. Many New York SEO service providers have skyrocketed their customer relations and sales with the proper usage of keyword optimization.
Where can keywords be placed in SEO?
Following are given the places where you can place the keywords for SEO purpose:
Title of the pages:
Search engine optimization is one of the key players in digital marketing. Marketing involves selling an idea to people in the form of a product or a service. When people willingly look for the product or the service online, it is a case of imminent sale for the advertiser.
If the keywords are included in the title of a page, then there are high chances that Google would notice it as the most relevant search result. Thus optimizing keywords in the page title can be beneficial to the business as it increases its visibility to related queries.
Body of the content:
The content on the web page revolves around the topic searched. Thus the body of the content should be very well written so that the person derives some utility out of that article. In the body of the content that contains the information needed by the person, keywords have to be very well optimized. Keywords should come naturally in the content so that it doesn’t look like an aggressive selling tactic but instead looks like a complete presentation on the matter.
Incoming content:
Host websites often get their content outsourced from writers, but they are still very much in charge of controlling what stays on their page. In the instructions for writing content, mentioning keywords that contain the keyword phrase is often noticed.
This often links to a page that is all about the keyword itself. Thereby, it interlinks the subjects in the minds of the visitors to the page.
Page description:
The page description doesn’t often get picked up by ranking tools on search engines. But, they have a massive part to play in gaining clicks. Introducing a great marketing message in the page description drives home a sense of trust between the advertiser and the customer. It mainly influences the number of people who click on your page and the ones that don’t.
Conclusion:
Keyword stuffing or cramming in keywords into an article forcefully lowers the ranking of such articles in SEO tools like Google crawler. Such usage of keywords is a part of black hat SEO Services that uses twice the effort and yields half the result.
Following proper procedure to add keywords is classified as white head SEO that involves optimization of the page, URL, and content as mentioned above.
