SEO Activities – Search Engine Optimisation
Search engine optimization means that a digital marketer implements improvements on a website, making this site visible in the top of SERP – Search engine result pages such as Google, Bing, Duck Duck Go, Yahoo and etc., to the customers, who are searching for so and so services. Effective use of SEO techniques makes it possible to attract more visitors to desired web pages. SEO Activities.
Many companies that operate online depend on SEO because they want to generate digital traffic from keyword engines. Components of an SEO strategy include link building and keyword optimization. SEO includes On-page and Off-page Components.
On-page Activities:
- Meta Tags ( Title, Description, and Keywords)
Title: In SEO On-page setup title plays a very important role, which specifies your web page for search engines and to visitors. And the title length should be between 580 pixel.
Description: With the description, you can describe the service page in brief. Search engines typically show the Meta description in search results below your Title tag. And the length of it should be 930 pixels.
Keywords: The series of keywords should be targeted which is deen relevant to the service page with high search volume and low or medium competition. Can generate keywords with the aid of keyword planners such as Google keyword planner, Ubersuggeest and soolve, wordtracker Scout and etc.,
My favorite tool is Google Keyword Planner ( I believe it is user-friendly and gives the results with exact search volumes, along with Google and search partners too).
- URL Structure: The URL’s with targeted keyword and friendly URL structure for every page would be recommended because it performs very well and gives the better crawling.
Example: https://www.rankevolve.com/services/seo-services - Canonical Tags
- Headers
- Special Characters
- Mobile First Index
- Schema OG-files
- Page Load Timing
- www or non-www validation
- SEO based Content ( Keyword density and stuffing)
- Robot.txt files
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SEO for University and Colleges
