Top Points To Consider For Successful Retail Store Visual Merchandising

Making your retail space and products display more appealing to prospective buyers, is the crux of retail store visual merchandising. And it doesn’t just end with having a colorful and attractive display. The best merchandising solutions focus on creating an unparalleled customer experience, right from glancing at the window display, entering the store, strolling inside to find what they want, checking out and possibly adding products impulsively, and finally checking out as a satisfied customer who is likely to visit again, as well as recommend others to visit. A good sales merchandiser or retail merchandiser should have an entire checklist of points to consider covering each of the aforementioned aspects, with a highly systematic approach to convert visitors to loyal customers. Here are the top points to consider for successful retail store visual merchandising:-

1. Enticing Display Window–

The display window is the starting point of a prospective customer’s journey. Based on who your target audience is, place best-selling and eye-catching merchandise with appropriate lighting. If you are placing signage like ‘half-off’ or ‘free gift vouchers’, make sure it is at eye-level and legible. Most importantly, a retail merchandiser needs to be selective while showcasing products in the window display. So innovative grouping (say apparel and accessories) is highly recommended. Avoid displaying too many products or cluttering the display window, which would only confuse the onlooker.

2. Adequate Signage Support-

For most potential shoppers today, a quick and hassle-free shopping experience is the highest priority. To achieve this, a sales merchandiser should place signage at all necessary spots within the store. Most importantly, the signs need to be very clear, legible, at eye-level, well-illuminated, compelling, and easy to understand. If despite placing signage, customers keep asking employees for directions, it is a clear indication that your signage needs reviving.

3. Create a Stunning Visual Layout with Hierarchy-

If your store doesn’t have the adequate space to display all the merchandise that you want to sell, try innovative display arrangements such as pyramidal racks, U-shaped products hierarchy, rotating displays, podium displays, and so on. Color-coordinated arrangement of merchandise is yet another excellent strategy for retail store visual merchandising.

4. Versatile Products Grouping-

The traditionally way of grouping products is by category or use. Modern-day retailers are coming up with out-of-the-box merchandising solutions for products grouping. Merchandise can be bundled, arranged or displayed together on the basis of price, discounts/offers, colours, aesthetics or simply because they complement each other in functionality. 

6. Adequate Spaces-

It is the responsibility of a retail merchandiser to make sure that there is sufficient space to accommodate the expected footfall at all times. The retail outlet should never be jam-packed with merchandise. Sufficient walking space with free flow of traffic is important for shaping a positive customer experience.

7. Shaping a Holistic ‘Five-Senses’ Experience–

As a Sales Merchandiser, you should aim to create a full-sensory customer experience, as opposed to merely a visual one. So based on the tastes of your target audience, carefully compile a playlist for pleasant music in the background. Have a steady stock of air-fresheners or scented candles. Organize tasting sessions if applicable, and display best selling merchandise in easy-to-reach-and-touch racks for a superlative customer experience.