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Magento Ecommerce Development Trends in 2021
In today’s modern era, modern shoppers expect quick and seamless customer experiences. Most of the eCommerce startups out there fail due to their inability to deliver their customers a seamless customer experience. Another reason that keeps new e-commerce websites from gaining popularity among consumers is the platform on which they are built on.
Although there are tons of e-commerce platforms to choose from, it is better to choose Magento as your eCommerce platform as it is one of the popular and feature rich e-commerce platforms that are available today. However, if you are now using other platforms for your online store, it’s high time for you to migrate your store to Magento. To help you with your Magento e-commerce development or migration needs, you can always hire a Magento eCommerce Development Company. Choosing a vendor that gives you Magento eCommerce Development services on par with the current industry standards can give your online store an edge over your competitors.
In this blog post, let’s discover some of the trends in 2021 for Magento eCommerce development.
1. Seamless Customer Experience
As we mentioned above, delivering a seamless customer experience plays a key role in making your online store stand out from the rest of your competitors. If you’re missing out on this, there will be a higher chance for you to lose a lot of valuable customers and revenue.
A recent study done by PWC revealed that almost 86% of visitors don’t raise any objections if they want to pay more for a great customer experience. With hundreds of new eCommerce websites flooding the market on a daily basis, it is extremely important for you to build your online store without compromising on user experience. Choosing platforms like Magento can help you evade the challenges that are commonly associated with customer experience. Magento allows you to ship online stores that deliver personalized and seamless experiences to your customers.
2. Push Notifications
Another trend that is dominating in the e-commerce industry is Push Notifications. Push notification is a great way to attract your previous customers to your online store. Magento enables you to deliver personalized push notifications to your customers by analyzing their buying patterns (If they are frequent visitors on your site). As it captures the instant interests of your visitors, enabling push notification on your online store allows you to get instant feedback from your visitors. This will allow you to generate critical insights that enable you to tailor your online store based on your customer interest.
3. Delivery Transformation
Today, multiple innovations are disrupting the logistic part of the eCommerce industry. By harnessing the power of AI, big data, robotic process automation, Internet of Things and machine learning technologies, some of the top e-commerce businesses are transforming their traditional transport management systems into data driven systems that deliver extreme levels of optimization. E-commerce giants like Amazon now use autonomous vehicles and drones to deliver some of their parcels to their customers.
In fact, the American global management consulting firm McKinsey predicts that almost 80% of the parcels will be delivered via autonomous vehicles in the near future. In the near future, there will be a higher probability that the purchases that you made from an e-commerce store will arrive at your doorsteps without the need of a delivery person. Another trend that will come to the fore in 2021 is the concept of Mobile Warehouses that gives you the opportunity to buy more products on delivery of the original order you’ve placed. As advanced technologies such as AI, ML, RPA, big data analytics, and predictive analytics evolves, you can soon expect a host of additional purchase options on the arrival of your package.
4. PWA
Progressive web applications (PWAs) have now become a rising trend in the e-commerce industry. However, this trend is only expected to increase in 2020, as more customers prefer to use apps in browsers rather than downloading them from the app store. As a result of their increased convenience, the cost of PWA development will decline to make them more accessible for business owners who run an online store. Since PWAs can unify the customer experience of mobile and web, they can easily alleviate the common challenges that are associated with mobile customer experience. By using PWAs, users can seamlessly interact with your store as like in a native app.
5. Visual Search
A fair share of the customers who use e-commerce websites are young and they have more affinity towards visual elements and aesthetics in a product. Equipping your online store with visual search and image recognition can help you attract more young buyers to your online store. Moreover, a recent report predicts that by 2021, popular e-commerce sites will completely overhaul their online stores to equip visual search and image recognition. Doing so will result in a 30% surge in their customers and ROI. Luckily, Magento has all these capabilities and it’s fairly easy to build an e-commerce site that uses these features.
These five trends deliver you a great opportunity for to optimize your e-commerce. Implementing this in your online store can elevate your customer experience as well as makes them a lot easier to find the products they’re looking for. If you’re already running an online store or planning to build one using Magento, then you must closely observe these top 5 Magento Ecommerce Development Trends in 2021. If you desire to outsource the hiring process, You can choose software developers in India for high-quality and cost-effective solutions.
