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Tips For App Store Optimization
This tips of App store optimization (ASO) will assist to process of optimizing mobile apps to achieve a higher position in the search results of app stores. In essence, ASO is a combination of more people to discover your app and turn visitors into installations and customers. With the aid of APP Marketing Companies will make the app easier to find and increase the number of downloads for your app.
There are big players in the market of the app stores are:
- Google Play Store,
- App Store (iOS) and
- Windows Store.
All together have more than 5 million apps. So it is a big challenge to stand out from all these competitors. A logical consequence is that app owners will find ways to put their apps in the shop window as well as possible. Nearly 60% of all app downloads come from consumers using the general search function in the App Store. And that is why it is important to optimize your app with ASO Services. This will increases the chance of downloading your application to any play store.
Follow these 5 factors to get a quick score in ASO importance.
Application Name
Name your app in a creative and searchable fashion. In that include your brand name with a few keywords that describe the app. Because keywords in the title are very important; according to Tune, the use of the right keywords can result in a 10.3 percent increase in the ranking. Also when searching in the app stores, the app name is scanned for keywords.
Remember that you only use url-friendly characters in the title and avoid special characters in the app name, such as the trademark or the copyright symbol.
App Icon
A decent app icon can increment downloads by as much as 56 percent. Keep the design simple and striking, avoid text in the icon and ensure it is not too crowded. It is the intention that people remember the icon after the first impression. Furthermore, ensure that the icon still looks great when it is scaled to the littlest size required by the app stores.
Keywords Optimization
Apple(iOS): iOS offers the metadata for keywords. Fill in this metadata with your chosen keywords. This metadata determines how your app is discovered in the App Store.
Google: Google Play does not offer the metadata for keywords, it takes the keywords from the description itself.
Follow the few tips for keyword optimization:
- Use all 100 characters that are available.
- Separate each keyword with a comma.
- Avoid space, articles, and prepositions.
- Make a choice between singular and plural and use that form consistently to create unity.
- Do not repeat a keyword and do not name your app name.
- Use numbers instead of spelling words.
Adding of Screenshots:
60 percent of application users do not swipe further than the initial two screenshots appeared in the app stores. The first three screenshots are the visual sales points of your app and it is important that the strongest messages are shown. Good screenshots can increase the conversion by up to 25 percent. You can add up to 6 screenshots. If your app has many functionalities, use the screenshots to emphasize them.
Maintain the weight of the application
Very annoying: a too heavy app can have a very negative effect on your ultimate goals. With iOs, WiFi is even required to download an app once it exceeds 100mb. You can imagine how frustrating this can be. Therefore, when building an app, keep a close eye on how heavy the app is. This can have a big impact on the number of downloads.
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