If you are just starting as a retailer, we understand that it can be a bit of a challenge. There may be slumps that can frustrate you and make you question your decision. Wouldn’t it be great if you could consult with long term retail shop owners super successful in running a retail business? We bring you some great tips from these experienced retailers that are sure to drive sales and grow your retail success.
Let’s take a look:
- Know your customers.
The biggest mistake that new retailers make is that they try to sell to everyone from everywhere. However, experienced retailers know that when you sell to all, you sell to none. Hence, it is extremely important to know who your customers are and who aren’t.
Successful retailers know their true customer base and why these customers like to shop with them. Knowing your customer base prevents you from overestimating demand and helps you create a niche for your new store.
- Get the Right Shop Insurance
New retailers can be tempted to save money by not having or getting the cheapest insurance possible. It’s very important to make sure you have the right level of cover for your business at a price you can afford each month. Mistakes can be costly if your business isn’t covered and prices can change overtime so be sure to compare shop insurance online often for the best balance of cost and cover.
- Make sure your store shows up in Internet search results.
With increased Internet usage, more and more customers are looking up the Internet to find stores and products. You must ensure that your business shows up in all Internet searches relevant to your business.
Set up business listings on Google, Facebook, and other such platforms. Create a detailed profile on these sites, including your name, address, contact number, and business hours. You can also upload lots of photos of your store, and don’t forget to include client reviews. Coming up frequently in Internet searches can not only drive traffic to your website but also your store.
- Attract new customers
As a new business, you need to try and attract as many new customers as possible. Creating a great-looking and functional website can be a great investment. You can also upload blogs on your website regularly, helping your customers do more with the products that you sell.
A strong social media strategy can also help drive sales. According to YouTube statistics, nearly 80% of all consumers watch a video of the product that they plan to buy. Social media platforms like YouTube, Facebook, and Instagram have turned into valuable shopping guides and research destinations.
Creative and visually appealing window displays can also tempt people to walk into your store, boosting sales. Keep changing your window displays to keep up with the current trends.
- Take care of your employees.
Your staff is key to your sales strategy, and you must take care to treat them well. Another mistake that keeps many retailers from success is that they try and cut costs from everything. When your staff is poorly paid, they lack the motivation and enthusiasm to promote your products. Retailers that pay their staff well have lower turnover and higher profits.
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Paying your staff well is not enough. You must also train them right. Training should be a regular and ongoing activity. You must train your employees, not just about the products you sell, but also the small stuff like greeting a customer, answering the phone, or even setting up the shelves. You must never ignore retail sales training.
- Offer curated merchandise.
Your customers are busy. They do not have the time to navigate a huge shopping area. Your customers are not looking for a variety of choices, they are looking for the best choice. Offer curated collections of merchandise that represent a certain lifestyle, feel, or mood, arranged together. Curated collections lead to more personalization and make your brand more relevant to your customers.
- Engage your customers.
There is no business without customers. Whatever retail business you are running, it is crucial to keep your customers engaged. Take great care of your customers and value their opinion and feedback. Sometimes, things may not go as planned, and your customers may be unhappy about a product or service. Be open to complaints and make sure to address them promptly. Complaints can be a great way to evaluate your products and services and make them even better.
The most successful retailers would tell you to sell experiences and not products. Make shopping at your store easy, giving your customers an enjoyable shopping experience.
- Invite shoppers to return.
Simply saying “Thank you” is not enough. Your customers will remember your last conversation with them, and you must invite them to return to your store. When a customer feels special, they are more likely to come back to shop at your store. Friendly, engaged, and memorable – the experience that you want all your customers to have at your store.These tips can definitely be a game-changer in your retail strategy.
However, the best advice that all experienced retailers would give you is to learn to adapt. Don’t be afraid of change. Keep up with the times and change your approach accordingly to successfully grow your retail business. Read more, Is kissanime Illegal?
