Index Of The Blog
Things you Consider before selecting Game Release Date
The industry of mobile gaming is undoubtedly witnessing massive growth. In the USA alone, the number of mobile gamers is around 209 million. There are a number of mobile game developers who keep on wondering to get some advantage from this. Here is how they can do it! Things you consider before selecting Game Release Date.
Also Read: 9 Technology Trends in 2019
The advertisers are making investments in mobile ads every day after noticing the fact that on average, a user is spending nearly an hour on the game applications. Therefore, the advertisers are busy finding innovative and advanced means to reach out to the target audience. It is expected that an amount of around $201 billion will be spent on the In-App Ad industry by the year 2021.
There is a lot of potential in the mobile gaming industry and its ad monetization. However, it is at the same time quite expensive as well as risky to launch a new game successfully. So it is important to make sure that the launch of your new game goes well. For that, you must choose the most suitable launch date while keeping the following points under consideration.
Also Know: Adsense Alternatives
Best Things you consider selecting game release date
The audience of Your Game:
Mostly the publishers have a particular audience that is supposed to buy the products. So first, it is important to analyze the various audience groups through different factors including the distribution channel, a business model that is used, user testing and creating personas.
To analyze the target in more depth, the game developers and/or publishers should make a list of 3-4 biggest competitors of their game. Then they should mine the audience of those competitive games for knowing their interests and other demographics.
Also Read: Apple App Store Optimization
In this way, you will be able to notice the overlap for finding the tentative target audience of your game. A window in which there is a reduced competition has a greater potential opportunity for attracting new customers. After analyzing the audience carefully, you should plan to launch your new mobile game.
Considering the Sales:
It is important to keep an eye on different Sales Events including the Black Friday Sale, Christmas Sale, and others. Launching your new game very close to any of these Sales Events, you will have to offer a discount to the users of course.
If you do so, those users who bought the game at full price will be unhappy. So it is better to choose your new game release date when there are no noticeable sales in town.
Also Know: Best Trading App In India
Considering Different Competitors:
It is important to understand the overall interest of the target audience while planning a release rather than just looking at similar games in the alike genres that come out at a specific time. Presently, it is the peak attention of economy and people always have lots of things to enjoy and get entertainment from.
Therefore, it is always worth thinking to know about what the target audience would have been talking about the game to make your launch matter at a particular time.
Don’t be afraid to delay:
Do not rush to launch your new game and wait for the right time. Sometimes delays are for the good cause. There are a number of publishers who make arguments to prove their game to be better than the others; however, these arguments are rarely true.
Along with these factors, it is also important to consider the marketing budget and the media. After a perfect launch, you can get your mobile game app monetized through any of the reliable platforms like ConsoliAds or any other.
Also Know: Zoom Alternatives
Conclusion
In this way, you can generate a great revenue per year through advanced analytics, cross-promotion, and remote accessibility.
