Index Of The Blog
Guide for adding Social Media Feed
Social media is something everyone loves to scroll over whenever they are free and even if they are busy, they would find time to have a view of the feed. Smartphones are companions for everyone these days, let it be a teenager or a senior citizen.
“Social media is not media. The key is to listen, engage, and build relationships.” – David Alston
For brands, making their presence on social media is necessary these days, as the target audience is online. Social media is now in each hook and corner on the internet. Every website and brand have their presence marked on social media platforms.
What is Social Media Feed?
The social media platforms like Facebook, Instagram and Twitter offer you space where you can connect and share with people. The feed is a matter of the people or pages you follow. It can be regarding your interests, entertainment, or anything. In the same way, a user following you can find photos, videos, and posts shared by you.
How to Succeed with Social Media Feed On Website?
Embedding social media feed on the website has several benefits for a brand and its business. Let’s explore some of the many potentials of having a social media feed on website.
1. All Social Media Profiles in One Place
Instead of keeping just the linking icons in the website footer, aggregate all your social media profiles in a place. It makes the feed easily accessible to visitors. All you need to aggregate these profiles to embed on the website is a social media aggregator tool like Taggbox.
It offers tools to conveniently aggregate social media feeds and embed them together in a place on the website. You can even manage and track the statistics regarding the engagement and reach with this dedicated tool.
2. Makes the UI Better
Just imagine adding the addictive essence of social media to your website!
It will sprinkle some spice on the website and its interface. With heterogeneous user-generated content with a blend of texts, images, and videos, the colors can add vibrancy to your website. And thus making it interesting and interactive for the visitors to engage.
Embedding social media feed on website can make your website more dynamic and can add an impressive visual appeal to the user interface.
3. The Power of UGC
Social media is an ocean of user-generated content. It includes posts, images, videos, reviews, and feedback expressing their comments on a specific brand, campaign, or event.
Users love to watch what they posted on social media on your brand’s official website. After watching these user-submitted posts, other users will also get encouraged to create relevant content with the same hashtags to get a place in the embedded social media feed.
4. Boosts Conversion Rates
Embedding social media feeds on website would be a smart decision, let your website be informative or be it e-commerce. It can grow your brand with rising online business.
The display of user-generated content helps encourage the customers to take their final purchase decision in the brand’s favor. This aids in driving the conversion rates to the upright of the graph, followed by a rising number of sales and growing the online business.
5. Building Social Trust
Make social proof for your brand by displaying UGC through the embedded social media feed on the website. This helps build social trust and delights the customer to make them loyal to your brand.
The social media feeds lets you expand the brand’s reach and social influence in the followers and much more. It lets you increase the touchpoints with the users and could drive the website traffic to your profiles on social media, to create a social influence and thus creates more social trust.
Top Social Media Aggregators
Have an eye on the aggregating experts that can give a boost to your social media marketing possibilities.
1. Taggbox
Creating interesting and impressive walls for websites, Taggbox has been embedding social media feeds to websites with a creative touch to engage the users. They have tools to create presentable social media feeds and lets you extract the best UGC available on social media platforms that are relevant to your brand.
These tools offer real-time updates with options to customize these walls in multiple outlays so that it goes well with your website design.
2. Elfsight
Elfsight comes with a range of tools to help achieve different business goals. It offers widgets to embed on your websites which can do magic for your brand.
Let it be boosting conversions, giving customer support, or grow social followers, they have a widget solution for every business requirement. Its widgets allow you to make changes in some clicks with the intuitive editor. With metrics, you can keep a track of the efficiency and effectiveness of the widget.
3. Miappi
Explore the possibilities with the use of user-generated content making a mark for you in the marketing mix. It helps embed your social media feed by aggregating all your online profiles.
Its tools promise to keep your feed filled with authentic user-submitted content alongside their consent. With maximum, effective UGC being published on the website, your brand can get optimum engagement and conversions.
Up to you…
“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C. Anderson, market researcher
Now you know what can your brand achieve by embedding a social wall on the website. Make UGC a part of your marketing mix by taking your social media profiles directly on the website and see the impact.
