Scope of Digital Marketing
Our world has completely digitized today. In 2020, more than 3.6 billion people across the globe used social media. In 2025, this number is anticipated to grow to 4.41 billion with the increasing availability of affordable smartphones and the internet. Top social media apps like Facebook boast 2.5 billion monthly users.
Both small and large businesses, therefore, need a strong social media presence today. It is imperative to market products and services on the internet to reach a wider audience in a short time.
Several courses on digital marketing are available today, starting from short and flexible online courses to professional programs like a diploma in digital marketing.
Read on to find out the future scope of digital marketing.
What are the career prospects in digital marketing?
- Social media manager: The responsibilities of a social media marketer include leading a marketing team besides combining different components of digital marketing like the type of content (written, images, videos, podcasts, etc.), analyzing data, and strategizing on how to market a product or service.
- Search Engine Optimiser: You can be an SEO expert and oversee the company’s overall SEO strategies from planning to implementation. The main goal of an SEO manager is to improve the ranking of the organization in such engines like Google.
You’ll also perform marketing, strategize content, develop a social media strategy, perform web analytics, organize marketing campaigns, and come up with keyword strategies. - PPC marketer: As a PPC marketer, you can work and oversee the pay-per-click campaign undertaken on social media platforms. You will be responsible for running marketing campaigns in Google ads and other search engines. You will also be writing copies, set a target audience, select keywords, analyze data, increase organic traffic, and reduce expenses done on advertisements. If you love statistics, and data this is the perfect role for you.
- UX designer: UX designers are responsible for what the audience sees when they land on a website or an app– From the way it looks to the emotional reaction it causes in the audience. They design the functional and visual appeal, test for bugs, etc. UC designers are experts in technical skills. App designers, game developers, and code writers can perform under this position.
- Marketing automation specialist: A marketing automation specialist handles the day-to-day marketing strategy of a company from a technical aspect. The role includes work starting from website designing to app developments. These experts are responsible for making landing pages, set up marketing campaigns, run email automation, optimize targets. These specialists also boost conversions and automate communication with the customers.
Businesses must operate actively in today’s modern digital world to succeed at a global level. Each company presents unique content tactics to stand out from the crowd of thousands of online businesses. It helps in fostering loyalty and customer retention, hence helping an organization to grow rapidly.
