Index Of The Blog
Social Media Aggregator And Marketing
Introduction
Social media is a substantial tool that has shown its dominance over the audience over and over. Billions of people are actively using social media for browsing, sharing, and exploring global content. Social Media Aggregator And Marketing.
Social media has the potential to reach and create awareness about a minuscule activity in minutes to millions of people.
Events are one such industry that requires extensive exposure and maximum awareness to garner a huge audience and successful events.
And social media presents a perfect opportunity for the events industry to attract, and engage a massive audience with minimal investments.
The Problem
Although there are diverse social media platforms available at your disposal. But that creates a problem of Spoilt for choice.
You might not be sure about what social media platform to choose? Where to promote? And many more similar questions.
Different social media platforms have different purposes but they all have some important similar attributes such as massive audience, engagement opportunities, and interesting content. Social Media Aggregator And Marketing.
For an event, it becomes essential to harness these attributes for a successful event campaign.
The solution to these problems is Social media aggregators.
Social media aggregator is a tool that can help in the event marketing immensely. But let’s understand what is a Social media aggregator.
Social media aggregator
It is a tool that aggregates social media content from different platforms into a single feed. This feed can then be displayed at a live event.
This is a new trend that helps in enhancing the attractiveness, engagement, and interest among the attendees and even social media users for an event.
The effective element of social media aggregation is its ability to gather user-generated content from different social platforms using keywords, hashtags, profiles, handles, mentions or more aspects of social media.
And events can take advantage of this to its maximum with creating awareness, drive engagement, amplify reach, and promote the event.
You can even create a unique hashtag for your event and aggregate all UGC related to it from social media using aggregator.
We have listed a few ideas as to how social media aggregator can boost engagement for an event.
Also Read: Buy Instagram followers
1. Customized hashtag
Hashtags are a key aspect of social media platforms and users immensely use hashtags in their content sharing and exploring activities. As it provides easy discoverability and maximum exposure.
You can create a customized hashtag for your event and motivate the attendees and the social media users to post their opinions, feedback, experiences, questions, and reviews relating to the event.
Social media aggregator will then display all the resourceful content into a feed that you can display at the event to show user engagement and buzz about the event.
Also Read: Important SEO focus areas for university and colleges
2. Interaction with your audience
Establishing an event social wall with social media aggregator and interacting with the audience through social media will highly amplify the engagement of the attendees and the social users.
Interacting with them through responses, retweets, comments, sharing, and live in-event conversation will result in enhanced engagement.
Users and attendees will feel motivated and rewarded to engage with the event as they will have the chance to contribute to the event. Also, gain a shoutout by featuring on the social wall.
Also Read: Benefits of Using Infographics
3. Live to stream
Most social media platforms allow you to live stream to your audience. And it is an excellent feature to drive conversation, share insights, and engage with the audience that is not present at the event.
Live streaming will draw a huge audience virtually to your event as they don’t have to make a physical effort and can access it in their comfort zones.
Besides, It will provide exposure to a new audience as well who were unaware of the event and might be interested in upcoming events.
You can display these videos on your social event wall and drive further engagement from your audience.
Also Read: What is the SEO Process?
4. Share user-generated content
You can encourage the audience to share posts relating to the event even before the event takes place. So, during the event, you can display all the user-generated content already available on social media.
This will parallelly increase reach and exposure through UGC on social media and will result in maximum attendees at the event.
And attendees uploading posts related to the event on social media will act as social proof and a display of successful event through maximum positive user-generated content.
Also Read: Reasons to Invest in Digital Marketing
5. Real-time display
As the event is taking place parallelly you can showcase what the attendees and social users are saying about the event through the real-time content display. Social Media Aggregator And Marketing.
Social media aggregator allows you to show the posts uploaded on social media in real-time to the social event wall. This will result in fresh, genuine, and realistic content being displayed.
This real-time fresh content will cause attendees to be more engaged and interested in the event.
Also Read: Affiliate Marketing Advantages And Disadvantages
6. Visual content
Attendees can be encouraged to share their photos and videos to social media using the customized hashtag for the event. This will create attractive visual content for the event on social media.
Besides, Your social wall will look more attractive and engaging in the event as visual content is more creative and striking.
And also, facts prove visual content is shared way more than the normal text content.
Also Read: Social Media Marketing for Companies
7. Additional gains
You can even create social media polls, contests, and questionnaires that will attract the users and attendees to engage more. Besides, you can even encourage the audience to ask questions to the key speakers or influencers at the event through social media.
This can be turned into an engaging and interesting discussion at the event. And can be streamed to the social media platforms for a more extended engagement.
Closing Statement
These were some of the best advantages that you can gain for your event through the use of social media aggregators.
Social media aggregators are easy to use and have a simple interface that simplifies & amplifies the user’s engagement with the event.
And engagement is a key driver that defines the user experience and eventually results in maximum sales and growing revenue.
There are various social media aggregators available out there and a few have been listed here. You can choose the best one according to your needs and agenda for the event.
Also Read: Social media as a marketing strategy for companies
