Index Of The Blog
Ranking high on search engines is extremely important – if you want increased revenue from your e-commerce platform, you want more eyes on your blog, or you want to increase your brand visibility in your locality, you need to ensure your website ranks well on Google’s search results pages. WordPress is renowned for performing well on Google, and it is one of the reasons that has propelled the CMS to the top. Nevertheless, it isn’t enough if you really want your site to excel and rank for high volume keywords (where the competition is much fiercer), you need to do much more than just have WordPress installed. Ideally, you’ll contact a great agency with a lot of experience like https://acclaim.agency/psd-to-wordpress-conversion-services, but not everyone can afford it, so this article will give you key actionable ideas you can use to really improve your WordPress website’s SEO.
#1 Try to Build More Backlinks to Your Website
Only after learning how Google’s algorithm was first devised do you understand how important backlinks really are. Google’s founders got the idea for the algorithm by observing how research papers were linked, cross-referenced, and their authority is measured. If you’re unfamiliar with how research papers’ impact is measured, it is rather simple: the impact of a paper in most fields is measured by how many times it is referenced by papers that come after it. If a research paper is referenced a lot, that means it has been read a lot and has made a splash in the field.
This same idea is at the heart of the Google search engine – initially, it measured the trustworthiness of a website and filtered out spam by measuring how many links from authoritative sites were linking to a certain website – this automatically downgraded newer and spammy websites and alleviated high-quality news organizations, government organizations, and large businesses with a large reach.
This is still at the heart of Google’s algorithm to this day, and that’s what makes backlinks so important for ranking – if you want your website to rank higher for high-volume keywords, you need to build a backlink portfolio with many high-quality websites linking back to your website. The easiest way to do this is by reaching out to these sites and propositioning them to host your content.
#2 Implement an Author’s Box and a Comment Section
Implementing an author’s box and a comment section is extremely easy – it is a day’s job, but it has a large impact on your website. A comment section will increase user engagement, increase the time users spend on your site, and provide some free, although low quality, content. These are all positive indicators to Google – although, you should be careful the comment section isn’t filled with too much spam. We can help with all your WordPress needs at TOLS Multimedia.
The author’s box acts to put a human face on the articles and increase their trustworthiness – if you have a website with a lot of content, it is definitely a good idea to implement an author’s box.
#3 Installing a Plugin to Help you Better Manage SEO
WordPress has an amazing library of plugins that are capable of helping you with various tasks, and that includes SEO. There are multiple high-quality plugins that can help you keep track of the metadata, alt tags, title lengths, content readability, and much more – all essential parts of effective SEO. If you want to really improve your ranking, installing a few key SEO plugins is a must.
