Index Of The Blog
Improve Your Instagram Feed
If you’re still thinking of Instagram as just a photo-sharing app, you haven’t been paying attention. For a few years now, it has been widely used in marketing strategies, for in-app shopping and brand development. Whether it’s a business, a new pair of shoes, or lunch – everything is Instagrammable nowadays. Improve Your Instagram Feed
If you wish to become a part of the Instagram culture, however, there are certain guidelines to follow. Be it documenting your day-to-day life or marketing your business, better visibility and engagement won’t come by themselves. You need to step up your game and learn how to improve your Instagram feed. Stick with us!
Find your niche
Before you delve deeper into the importance of feed aesthetics, you need to choose a theme to focus on. When we say a theme, it doesn’t necessarily need to be just one subject matter, but it helps to be consistent with your content. By choosing a subject to post about, you’ll narrow a target audience, nurture hashtags and in this way build your feed.
Basically, what you’re doing is becoming somewhat of an expert people can turn to when they think of a certain subject. By developing a theme and sticking with it you’re slowly building a stronger reputation. The end goal is to eventually become a go-to for that specific topic.
How do you settle on a theme? It’s pretty straightforward – choose a topic you’re passionate about. What is it you enjoy photographing the most? Check your favorite Instagrammers for inspiration, mix your interests and create a unique profile. Learning how to improve your feed is a never-ending task with new tricks springing up all the time. The golden rule is to experiment with your feed but be consistent with the theme.
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Think about your audience
Even if you’re running a private blog, the end result of trying to improve your Instagram feed is ultimately more exposure and more followers. Other than following your own passions and interests, you need to think of your audience as well. This especially holds true if your account is a business blog for marketing your products. The keyword when it comes to followers is the appeal.
You want to draw your audience into your world, making the follower relationship more personal. For this, it’s best to read a bit about the psychology behind marketing: What’s the main message you’re trying to convey? What kind of vibe are you going for? All of this can be intuited by looking at your pictures. Striking the balance between catering to your audience and following your own intuition is the best way to improve your Instagram feed.
Aesthetics matters
Other than consistent themes, what do all great Instagram feeds have in common? First of all, professionally taken pictures are a must, but you don’t have to have a Nikon. Nowadays, smartphones have evolved and can do a decent job (check out iPhone 11’s camera specs!). However, even if your camera isn’t that great, there’s nothing that good editing and filters can’t fix. There are tons of pic editing apps available that will improve your Instagram feed.
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Choose a consistent editing style and stick to it. Just like your theme, it is representative of the type of work you do and people will start to recognize you for it. This doesn’t mean you can’t ever change your edits and use a different filter from time to time. Of course, you can just make sure to plan it ahead of time and to lay the posts in groups of 3, 6 or 9.
Color palette
Here’s another way to make your feed memorable! Choose a distinct color palette in order to create a connection to your brand. Take McDonald’s for example and the color yellow. Look at this as a game of association – green stands for health and nature, blue is trust, orange denotes creativity. What color would you like to like to be associated with?
Grid layout
Did you know that the impression of a profile is built by the first 9 photos or three rows on your feed? And this doesn’t mean just the individual pictures as well. In fact, you need to consider how the image will look next to the others in the grid. Think of it as the ‘big picture.’
In order to improve your Instagram feed, it’s necessary that your pictures relate to one another and tell a story. That’s where grid layouts can help. Basically, it’s different ways your photos can be positioned in the feed. Once you start following a certain scheme, it helps you to be consistent. Here are 5 of the most common layouts on Instagram:
- Squares layout – This one is as minimalistic as they come – choose 1 or 2 prominent colors and post one square at a time.
- Checkerboard layout – Alternate between two colors and two post types, usually a photo and a quote.
- Row by row layout – The name being self-explanatory, this layout makes you feel like you’re browsing a magazine.
- Puzzle layout – A single image split into multiple ones, making a larger picture that stretches throughout the grid.
- Borders – The same white border on each photo creates a sense of tranquility, spacing out your content and making it stand out more.
To improve your Instagram feed, plan ahead
Once you’ve picked the theme, the colors, and the grid layout, all that’s left is maintaining the consistency. In fact, you can prepare posts in advance and schedule them to be published at a certain time. Not to mention that there are apps to help you visualize your grid before hitting the ‘Publish’ button.
You can even plan out your feed in Photoshop, by creating a 3×6 grid and add photos in order to design the big picture. Scheduling posts is especially useful if you’re into timing – when are most of your followers online so you can get maximum likes and exposure?
Author bio:
Kathryn Hayden is a freelance writer with great skills in copywriting and blogging services. Her interests include marketing consulting, SEO, and technology. She helps clients from all spheres of technology by taking their blogs to the next level. In her free time, she’s a full-blown bibliomaniac, which further enhances her writing skills.
