Index Of The Blog
Best Digital Marketing Strategy in 2020
A few years ago, digitization was considered an asset. But in today’s age, where we don’t even bother to remember phone numbers and instead have them saved on our mobiles, digitization has become more of a necessity. With startups and SMEs on the rise for a couple of years now, the most important aspect for the successful climb of a company is marketing. A distinct and effective marketing strategy is the way to go, and the most essential element, headlining your marketing campaign, is the aspect of digital marketing. Best Digital Marketing Strategy in 2020
The internet has taken the world by storm, and with the monumental increment in smartphone sales and easy availability of the internet, digital marketing has become so much more than it was a few years back. Social media has changed the outlook of marketing, with so many options and the ease of accessibility of millions of members worldwide. With numerous new technologies on the rise, there’s a whole platter of options to choose from when forming your digital marketing plan.
A few popular and increasingly efficient strategies and technologies are interactive websites, SEO, social media sites like Facebook, Twitter, Instagram, YouTube, one-click advertisements over the web, among others. The key to digital marketing is to keep the customer engaged and satisfied. You can make your website more fun and interactive, adding elements like chatbots, photos, etc. You can make your advertisements more interesting and engaging, so that the customers are hooked, ultimately resulting in your success. Making sure to stay in touch with your potential customers through email is one of the most important strategies for your online business. Using a desktop email app like Mailbird will do the job.
With digital marketing proving to be an essential part of marketing, there are thousands of different strategies and plans out there. According to statistics, some of them are going to be game-changers in 2020. Stick with us to find out.
The Golden Rule:
Before jumping to the plans and strategies, here’s the golden rule: “Customer satisfaction is the root of all the best digital marketing strategies.”
With the boom of digital marketing, one very well-known trend is the increase in profit margin with strenuous efforts to increase customer satisfaction. And nowadays, all the emerging technologies and plans are focused on customers, especially increasing the level of transparency and making the whole process more and more convenient for them.
The most valuable resource:
In 2017, data had surpassed oil to become the most valuable resource on Earth. And for good reasons.
Data mining:
According to research, data is the prime factor and root of digital marketing. Digital marketing is all about convincing your customers that you are their best choice. And how do you achieve that? By gathering information about customers, their choices and ways to convince them . Information about customer’s preference, their dislikes, new trends, effect of a particular step, it’s unexacting to gather everything through data.
Using data mining techniques like classification, regression, clustering, association rules, sequential pattern, you can get knowledge-based information. Apart from this, R language and Oracle data mining are predominant data mining tools. So, in 2020, be sure to use such tools and get ahead in the game!
Data analysis:
Gathering data is of utmost importance. But the way you analyze this data, the conclusions you draw and action you take based on these conclusions, is what counts in the end. Proper analysis and actions will lead to the growth of your business or organization. Whereas, just collecting the data and not forming useful plans based on it is the reason for the downfall of a lot of companies.
There are a lot of techniques and methods which you can adopt for analysis. Some leading techniques being: Descriptive analysis, factor analysis, regression analysis, time series, dispersion analysis, decision trees, neural networks, fuzzy logic, evolutionary algorithm, etc. These are mostly statistical data analysis tools. You can also achieve this by using Power BI, FineReport, Tableau, R and Python etc.
The age of Technology:
It’s no rocket science to understand the effects of technology in today’s world, especially marketing. Technology gives you the chance to form and maintain a personal connection with your customers. Emerging software and new, engaging fields of technology gave birth to innovations like AR and VR are taking digital marketing to new heights.
Artificial intelligence is the heart of it all. It has almost completely taken over the section of communication. With machine learning and AI, it’s now possible to interact with current and potential customers 24*7. Apart from availability, it’s also providing personalization. And that’s what’s drawing the customers in. And this is why ‘Chatbots’ are the new IT thing.
‘Chatbots’ have successfully implemented automation and personalization. AI has already invaded the customer support and service section. And this is the future. Why do you ask? Efficiency is the key point. And customers love instant replies and solutions to their queries. And when it’s on a personal level, and one-to-one interaction, they start to trust the service. This is why major banks, pharmaceutical companies, and information sites have all started using this feature. So, keep an eye out for such technologies and come up with such interactive artificial support technologies.
Video Content:
The predominant factor of digital marketing is grabbing the customers attention. Once that’s done, you can start convincing them. And videos are proving to be the safest bet. With the rise of YouTube, videos have become the best medium to reach out to customers. It has given rise to a whole new field of profession. That’s the level of impact on the audience. It keeps the audience engaged and is especially good for startups to gain some exposure.
But YouTube is not the only medium to upload your videos. Instagram, Facebook, and many other social media platforms also provide this feature. So depending on your target audience, expected reach, and type of content, you can choose a platform and go ahead. Thus, in the coming year, be ready to come up with creative content to hype up your business.
Conclusion
Thus, with the importance of efficient digital marketing under consideration, in this fast paced world, being up to date is pivotal. The digital realm is always changing and advancing and you need to keep updating your technologies and strategies to keep up with it, and survive and/or maintain your reign in your particular industry or progression. Customer interests and disinterests keep changing with time and trends, and as customer satisfaction is vital, keeping track of their interests and keeping them engaged is the most important aspect. Thus, your primary focus should be on remaining updated with what’s going on everyday. Data collection is also of utmost importance. Collection and analysis of data aides in determining the best strategies that you can employ for your success. Best Digital Marketing Strategy in 2020
Also, with the abundant and easy availability of resources, competitors are not far behind. Competition has increased ten folds in the last three to four years and to maintain your dominance, you should be totally aware of your competitors and their strategies, so that you can always stay one step ahead of everyone else trying to dethrone you. To ensure that you actually do stay one step ahead, analyse all the points that we have provided above, as we wish you the best of luck in your endeavors and hope that the year 2020 may be with you! Best Digital Marketing Strategy in 2020
