Index Of The Blog
The beauty and cosmetics industry is filled with thousands of brands ranging from household brands that are in the market for more than a hundred years to new brands, such as Jennifer Bradley Makeup, that have popped up recently. Nevertheless, the existence of this multitude of makeup brands has confused numerous women and men into deciding which products to purchase.
Because of the diverse range of makeup brands, a lot of people get confused to which makeup line will be best for them. While some people purchase makeup based on the merits of each product, there are still a lot of individuals that become loyal and buy only products that belong to a single brand. The reason for this is that when people get to trust the brand, their confidence in the entire makeup products will soon follow. So how should you determine which makeup brand is right for you?
Although you are aware that famous people highly trust certain makeup brands; these brands may be too luxurious for your budget. So, stick to choosing cosmetic brands that you can afford. Set a minimum budget that you are comfortable spending on your makeup requirements. Once you have a set budget, you can narrow your makeup brand within that range.
The next factor anyone should consider is the ingredients being used by the makeup brand. Some toxic makeup ingredients include toluene, formaldehyde, parabens, and artificial fragrances, to name a few. If you are unsure of what ingredients are harmful or not, you can go to safecosmetics.org to get the lowdown on all the components that are marked as unsafe for makeup.
Cruelty-Free
When choosing makeup brands, you will encounter tag-lines such as cruelty-free in their packaging or advertising. Cruelty-free makeup brands, such as Jennifer Bradley Makeup, are brands that do not use animals to test the effectiveness of their products. Your choice of brands will depend if you can condone animal-testing or not.
It is best to check the testimonials of the loyal customers of a makeup brand before purchasing or committing yourself to the same brand. When reading reviews or testimonials, it is best to check for the authenticity of the reviews. Check different independent consumer review boards for unbiased ratings and comments about a makeup brand’s product line to check if the brand is right for you.
Product Mix
If you are planning to be loyal to a brand of the makeup line, you have to assess the reviews of each item in the brand’s product line. If most of the makeup items have bad reviews, then you may consider the overall brand as low quality. However, if most of the brand’s products have raving reviews with only one or two items with bad reviews, then you can generalize the overall quality of the brand.
Go for the Foundation First
If you have zeroed down your choices to a select few, you should choose a makeup brand based on the quality of their foundation. Since your skin is your top priority when selecting a makeup brand, you should try out the item that will cover most of your skin – the foundation. Compare the foundation of each brand on your list and choose the one that looks best on your skin. Make sure that the foundation suits your skin’s requirements. For example, if you have oily skin, choose a foundation that will not cake when mixed with excess oil from your skin. A makeup brand with a good foundation will often have a good line of products.
It is more convenient to purchase makeup products by the brand instead of buying items from different brands. So, choose a makeup brand wisely.
