How Important is Search Engine Optimisation? - Writers Evoke
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How Important is Search Engine Optimisation?

Search Engine Optimisation
Search Engine Optimisation

This is a question that many small business owners ask, as they strive to generate more leads, which leads to more sales, and with so much competition, you need to do something to get an edge on your rivals. On the topic of search engine optimization; SEO in the trade is probably the most important digital marketing service of them all and it involves a deep understanding of Google’s algorithms that they use to rank websites to search terms.

The Number One Search Engine

There are literally billions of online consumers that use Google to source products and services and when someone searches for your products, where does your website rank? This is easy enough to find out; simply type in search words into Google’s search window and click on the search button. You would likely be around page 25, which means no one is going to find you via Google, as most people find what they are looking for within the first 10 search results.

Google Ads

If you don’t want to invest in ongoing SEO to get on page 1, run a campaign of Google Ads in Bangkok with a leading SEO agency and your content will be placed next to the very first search results, making it very easy for potential customers to find you. Indeed, Google Ads can be the best form of advertising, if you have a professional pay-per-click team on the case, sending qualified leads to your landing page. Talk to a leading digital marketing agency and see what they have to say about putting together a dynamic Google Ads campaign.

Also Read  What is Digital Marketing? An Overview of Online Digital Marketing

Search Engine Optimisation (SEO) Technicians

Although Google is very secretive about the algorithms they use to rank websites, SEO technicians know enough to be able to influence the search engine. There are numerous ways to help Google to recognize a target site and it does take time for changes to show results; Google typically trawls the Internet every 7-10 days, sending bots to gather the data, so when SEO technicians implement changes, they then have to wait for the results to appear before continuing. It can take a few months to take a website from page 17 to page 1 and there are some SEO agencies that boast the ability to do this. Here is an informative article on why backlinks are important in SEO.

Driving Quality Traffic to your Website

This is the aim of SEO, potential customers who are actively searching for what you offer and with a leading SEO agency in your corner, your site will enjoy record hits. There’s no better time to set the ball rolling and explore the many benefits of ongoing SEO services and with Christmas and New Year looming, you can take advantage of the rewards that SEO services can bring. Here is an informative website that looks at digital marketing trends in Thailand, which is one of the strongest economies in Southeast Asia and if you hook up with a Bangkok-based digital marketing agency, the sky’s the limit.

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