Index Of The Blog
Social Media to grow their Brand
Between 2014 and 2019, the number of women-owned businesses in the U.S. grew by 21%, nearing 13 million businesses. More than 39% of all private companies are now majority-owned by women, and this trend shows no signs of slowing down.
The metaphorical hill that business owners need to climb is even bigger for women, but the women-owned business industry generated $1.7 trillion in sales so the hill is worth climbing if you have a solid business plan. It’s easier than ever to reach a broad audience, and below are some tips on how to maximize your reach when using social media.
Optimize Your Social Media Tool Kit With These Essentials
Social media used to be part of a company’s marketing plan, now it’s the part, especially for small businesses. A solid social media campaign can build your company’s potential customers exponentially, and utilizing these (and other) social media marketing tools is a great way to save time and maximize your social media growth opportunities.
Hootsuite is a social media hub that allows users to schedule posts on more than 20 social media networks and it also collects analytics regarding user interaction with each given post. It’s the “one stop shop” of social media planning. Similar programs worth checking out are HubSpot and Sprout Social.
Some more granular analytics programs that can provide you with predictive analysis for upcoming social media work are Google Analytics, IFTTT, and Mention, the latter providing research on competitors, which the next section will dig deeper into.
Find a Professional Network & Get Feedback on Ideas
Social media is a great place to find customers, but it’s also a great place to find mentors. Competitive research is paramount for success of any business, and utilizing social media to determine who your business role models should be is an easy and effective means for growing your business.
Dig deep social media campaigns of products/services similar to your own, and determine what you believe they are lacking. Use that knowledge to avoid the same mistakes when creating your own campaign. If you don’t believe your company will be a direct competitor, social media is a great way to reach out to those role models and ask them for feedback regarding your own business.
Follow & Learn From The Female Entrepreneurs That Came Before You
In addition to learning from campaigns similar to your own, learning from other women who got to the top of the entrepreneurial hill should be at the top of your to do list. In 2019, 244 or the world’s 2,100 billionaires were women.
These women billionaires’ tips aren’t anything you haven’t heard before, but when asked about their successes, many common story lines included trusting oneself, sharing their successes with other women along the way, and not being afraid to step up when gender seems to be the only reason someone is not working with or communicating fairly with them.
Use Social Posts to Develop Your Personal Voice
This is one part of social media that can really set you out from the crowd. Utilizing the research you’ve done on competitors’ social media campaigns, find a unique voice with which to run your accounts. Social media is the first marketing platform where people who see your posts can share immediate feedback on those posts. Having a unique, human voice can be the make or break when determining what kind of feedback you will be getting. Humans respond to humans and maintaining a voice that speaks kindly (and in an entertaining manner) to the masses will result in social media interaction that shares the same human elements.
Ultimately, social media is a big, big world and there are a million different ways to approach it as a marketing tool. Your biggest weapon will be the campaigns of business with a similar endgame as your own, so research and reach out and utilize some of the computer programs mentioned above to make your climb to the top a little bit easier.
