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Email Marketing Agency for Startups
Home to Merlion Park, Singapore’s humble beginnings as a fishing village is symbolized as a lion’s head in this park. Singapore’s land area is a little over 700 square kilometers and is home to 5.70 million residents as of June 2019. There is a large number of working expatriates in Singapore because of its booming economy and multicultural sensitivity. As a free-market economy, open societies like Singapore houses over 2,000 Email Marketing Agency for Startups.
Despite the ingeniousness of these startup products, robust marketing strategies are still an essential part of sustainability. Be it in the form of hiring an email marketing agency in Singapore or a social media marketing agency, the need to put these tech products front and centre is critical. There are certain features tech startups should look for in hiring such agencies.
Innovativeness
People’s preferences change over time. Marketing agencies need to be on the lookout for these changes and even anticipate future trends. What may seem as an indispensable product now might not be that important in the future. It is also likely that the product will be more important in the coming years.
As a solution, email flows and upgrades must be adaptable to changes or fluctuating shifts in demand. An Digital marketing agency in Singapore must be adept at changing trends. More so, startups should look for more personalised support in the form of monthly reports. These reports succinctly state the current company situation plus what their options are, considering meticulously studied forecasts.
Convenient Access
With most people accessing information using their smartphones, it is reasonable to think that one of the best ways to market any product is through the internet, but which medium? There were reports that email marketing has an ROI as high as 44:1.
As a rule, people access their emails for work-related tasks. That is why when people look at their emails, they are in “business mode.” That means they are ready to do some work. Statistically, this is the time when companies should send them business proposals, offers, and advertisements. It helps keep the conversion rate acceptable. Business people are never more open to suggestions and offers than when they are in a business mood.
Startups should be looking for email marketing agencies that are familiar with these real-world concepts. These agencies should recognize the psyche of a potential client and take advantage of it.
Audience Targeting
Advertisements that target the wrong audience are costly. Not only will these wrong targets drain limited resources, but continuing to target them without any income or with minimum income generated will amount to significant losses to the company.
As a solution, some agencies target people who are more likely to be paying customers for tech startups’ products; this is called the Target Market or Target Demographic. Email marketing agencies are trained to study and eventually zero-in on such valuable customers through strategies like testing, optimisation, segmentation, contest offers, and more.
Another method is by creating a list of customers to funnel-in marketing resources properly. Some companies even buy sales leads to get a list of potential clients. It will help if you consider all these factors while looking for an Digial marketing agency for startups.
Email marketing involves a good understanding of human psychology as well as keen business sense. It is not enough to know what people want nowadays. What is vital is knowing when potential clients are more receptive to offers and using a medium. For most people, that medium is email. Hire an agency that can get the most out of this lucrative tool.
