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You have set up your online store and are ready to bring your entrepreneurial dream to reality! Let’s look at some ways to attract more traffic to your eCommerce website and increase sales. Here are some eCommerce SEO tips for beginners that will move your website up the search ranks.
Find Your Keywords
Keywords are one of the most important pieces of your eCommerce SEO strategy. These are the words that you’ll use to optimize your website, create content around, and ultimately attract potential customers to your website.
Make a list of the keywords you think customers use to learn more about your product. These might be specific products, or they may be something more generic. Some eCommerce businesses are built on one or two products, so don’t worry if your list is only a few words long. In this case, quality is definitely more important than quantity.
An eCommerce SEO agency can provide analytics to help you find new keyword possibilities and see how competitive the rankings are. Message boards and discussion forums are also a great place to see what actual consumers have to say about your products and services and can help you both choose keywords and inform future content.
If your eCommerce business is entering a competitive keyword field, long-tail keywords might be a good option for you to begin ranking quickly. Most keyword optimization focuses on short-tail keywords of a single word or two. Long-tail keywords read more like phrases of three or four words. These are often less searched but also less competitive. They also reflect your customer’s greater interest in purchasing vs researching. So using a long-tail keyword or two may be a good way to begin ranking your eCommerce website quickly.
Build Links
Links are a powerful way to add authority to your website. Think of it as peer review. If trustworthy websites link to your site, your authority increases.
While ideally, a long-time business may receive backlinks organically, this can be a tougher and more time-consuming activity for new businesses. Ecommerce SEO services can include an agency conducting outreach on your behalf to relevant websites. Let’s say you are in the business of selling trendy home decor items. For you, a relevant backlink can come from your supplier’s website, a home designer’s website, or from a decor magazine website.
Don’t hesitate to link out to other websites in your own content too. While receiving backlinks from others helps build your site’s authority, creating a link from yours also helps search engines understand your business better. It also helps you build relationships with other business owners. If you are linking to informative content, your customers will trust that you have their best interest in mind. By linking to well-known, trusted websites, you can build a positive association between your eCommerce site and well-established sites.
Make Your Content Stand Out
Once your website has hit the mark on the search engine results page, it’s time to let your keywords shine with content. Once upon a time writing content was all about stuffing as many keywords into your document as possible, but search engines have gotten smarter. They value quality content over keyword stuffing, which means you’ll have to take a more mindful approach to including your keywords into the content on your pages and blog posts.
Informative, in-depth content in general gets more links than short content, so keep this in mind when you begin writing. Not sure what topics you should cover with your keywords? A good source of inspiration can be found in the suggested searches at the bottom of the search page after searching your own keywords. Those suggestions are what people frequently look for when searching your topic, and so tailoring your content to address these questions and topics can help your content attract visitors.
Starting your eCommerce business is an exciting endeavor. Use these tips to your advantage and see your business grow.
