Index Of The Blog
Facebook and YouTube Video Marketing
With the advancement of technology, people are seen to be getting lazier, possibly because technology has allowed users to get anything they need without too much effort. This laziness can also be noticed when it comes to reading lengthy texts or written reviews. Facebook vs YouTube Video Marketing
The people out there are simply not willing to do that. And so enters the latest trend of video marketing which has become a new way for businesses to promote themselves amongst the technologically influenced life of the modern consumer.
Essentially video marketing means making a video and knowing where to post it. Making a video may sound easy, but there are a lot of nuances to learn to make it work to reach the right audience. Along with hiring a good production house in Delhi NCR that helps in creating your video, you also need a good understanding of social media platforms like where to post it. When we talk about video marketing, then there are definitely two obvious platforms: Facebook & YouTube which are quite different from each other.
Let’s go through their insights and differentiate between the two: Facebook and YouTube video marketing.
YouTube basics
There are basically two different ways to tackle video marketing on YouTube:
1. Creating your own channel: In this route, you can create a Brand Account, which will grant multiple registered Google users access to your account along with giving the owner an insight to its audience per the analytics feature.
2. Create YouTube ads: In this route, a viewer watches the advertisement before the video. Also, YouTube watchers are subjected to some ads that appear while you’re watching the actual video, such as bumper ads or overlay ads.
Designing a YouTube marketing campaign is based on what kind of content you are posting—on your own account or as part of a YouTube ad connected to someone else’s video.
Facebook basics
People come on Facebook for pictures and updates, not videos. So Facebook video marketing can be quite tricky as it often doesn’t mean that the user scrolling through your ad will actually watch your video for its content.
How can you then make a video Facebook ad that grabs viewers’ attention? Here are some tricks to keep in mind when creating a video ad for Facebook:
- Be bold: Take advantage of large text in fun fonts, with fun images and animation to keep a Facebook user from just scrolling past your awesome video content.
- Be brief: Make the most of the time you’re given during a Facebook ad, and be mindful that viewers are more likely to quit watching sooner rather than later.
- Get them invested: Finish the video with a discount code or similar coupon to get a viewer to consider buying your awesome product.
Still, don’t know whether to use Facebook or YouTube? Let’s also check on how the results are calculated on these two platforms:
YouTube and Facebook have different ways of calculating what exactly counts as a ‘view’ or ‘hit’. A YouTube video view is counted after a user has watched it for 20 seconds, while with Facebook it’s only 3 seconds. Due to this disparity, it’s hard to compare views on YouTube with views on Facebook.
Also Read: Common Influencer Marketing Pitfalls and How to Avoid Them
Finding out what kind of videos to make and where to post them can be difficult, but it doesn’t have to be. Keeping the above points in mind and the kind of video you are making, you can easily make a decision on what platform you want to run it on.
Conclusion
Also, you can take the expert guidance of various digital marketing agencies in Delhi NCR. As they are specialists in this field, they understand your requirements well and will come up with better suggestions.
Also Read: New Instagram Update 2019
