Index Of The Blog
Best Online Marketing Trends for 2021
To start 2021 completely fresh, fruity, and happy, our specialists will gladly give you a glimpse into the online marketing trends for the new year. What developments can you expect in 2021 in the field of email marketing, social advertising, Google Ads, and SEO? They are listed below in a super clear list to take straight to your Best Online Marketing Trends for 2021. Nice and handy!
List of Online Marketing Trends for 2021
1. Online Marketing Trends – Customer Data Platforms (CDPs)
In order to approach prospects and customers in a truly personalized manner, you need data about their profile and behavior. Because there are more and more online and offline touchpoints with prospects and customers, it is no longer sufficient for many organizations to store everything in a CRM or automation package. To deliver the right message to the right person at the right time via the right channel, it is necessary to have a data platform that supports this: the Customer Data Platform.
2. Online Marketing Trend – Interactive email designs
Emails are becoming more interactive and therefore visually more attractive. Recipients want to be surprised and entertained. By applying creativity in your emails, you ensure that the recipients will like you more. And if they like you, the chance that they will open your emails and click through to the website is a lot higher. Interactive content works through powerful psychological triggers, among other things. Recipients are driven to interact by psychological components, such as curiosity. By understanding and applying these important psychological principles, you can create the best interactive emails and bind recipients. Once you understand recipient motivation (why they click, read, and share), it becomes increasingly easy to integrate successful interactive elements.
3. Online Marketing Trends – Artificial Intelligence and Machine Learning
In 2021 we will increasingly see this in email marketing. Consider, for example, sending an e-mail at the best time to send, predicting when someone will unsubscribe or coming up with subject lines. The subject line is one of the most important parts of an email. This one must attract attention, otherwise chances are that your e-mail will not even be opened. The internet is full of tips for a good subject line, but the best tips we can give you are: TEST! No company or customer is the same, so what works for one may not work at all for another.
4. Online Marketing Trend – Store visits within Google Ads
Google’s extensive ecosystem makes it possible to measure in Google Ads how many users who have interacted with an ad actually visit the store. This opens up new possibilities in terms of measurability and control of Google Ads accounts in 2021. Especially stores with a lot of offline sales can better use their online campaigns and spend their advertising budget more efficiently.
5. Online Marketing Trends – Importance of attribution
Due to developments in AI and the launch of Google Attribution Beta, attribution will become extra important in 2021. A so-called data-driven attribution model was already available in Google Ads for accounts with a lot of volume, but Google has now made this available to all Analytics users.
6. Online Marketing Trend – Smart bidding & smart creatives
Google is increasingly focusing on smart solutions. The advantages of this are that it saves a lot of manual work and better decisions can be made based on data. Writing ad text is no longer just writing texts and testing variants. Instead, you write many variations of the different ad elements such as headlines and descriptions, which are then tested in different variations by the algorithms and can even be adjusted per user.
7. Online Marketing Trends – Increase in the number of Zero Click Searches
Last year, for the first time, more searches resulted in no click than in one click. This is because users are increasingly finding the answer to their question without having to click through. Think of featured snippets or extensive Google My Business listings. In addition, Google is increasingly competing with their own services. For example, it is possible to make a reservation at a restaurant via Google and you can search for flights via Google Flights. It is therefore increasingly important to stand out on the results page. With structured data you can easily provide Google with certain information, which can also be shown in the search results. At web shops, for example, stocks, prices and product images can be displayed. This is an easy way to stand out in search results and make Google understand your website better.
8. Online Marketing Trends – Growth in Local SEO
In 2021, the necessary attention will continue to be paid to Local SEO. By this, we mean increasing online visibility for search intentions that are locally oriented. This was already a key subject for Google in 2021, with more searches for terms in combination with ‘near me. Google wanted to show more relevant local search results. And that has happened. You may have seen the results for yourself in the so-called Snack Pack.
The Snack Pack is the boxed whole in which a map is shown with three mentions of companies that are eligible to be shown as a local company. It is important to state this because according to research of MOZ, 33% of the searchers actually click on a result from the Snack Pack. In 2021 there is a strong indication that Google will further expand the features within Google My Business, whereby the intervention of a website will not necessarily be necessary.
9. Online Marketing Trends – BERT update is coming to the Netherlands
In 2019 BERT was announced by Google. The BERT update (Bidirectional Encoder Representations from Transformers) is seen as one of the most important Google updates ever. Other major updates were the Panda update in 2011 and the Penguin update in 2016. The BERT update is a result of new insights from millions of search results. The algorithm update responds to, among other things, voice search and the use of long-tail keywords and ensures that natural language use is better understood.
The BERT update makes unique and user-friendly content even more important than before. Make sure that the content on your website has a logical structure, speaks the language of your target group and matches the expectations of your website visitor. For example, someone looking for home inspiration does not expect a page with a piece of text about buying furniture, but a page with inspiring images and trends.
10. Online Marketing Trend – Video Development
In 2021 it will become even more important to immediately grab the attention of the social media user. Video is a great way to do this, but keep it short and get the most important message across immediately in the first 3 seconds. Making your video dynamic (for example with Augmented Reality, Virutal Reality and filters) will also be the key in 2021.
11. Online Marketing Trends – Dynamic Creative Ads on Facebook
Just like the smart creatives within Google Ads, it has recently become possible to use Dynamic Creative Ads within Facebook. This functionality makes it possible to do a lot of testing in 2020. This way, different copies, CTAs, headlines and images can be added in one ad. This allows you to use different versions of an advertisement faster and you know: time = money!
12. Online Marketing Trend – TikTok is coming …
TikTok, according to many, is going to conquer the world in 2020 with videos that are played in a loop. The videos in TikTok are combined with catchy music, VR filters and hashtags and are watched en masse by young people up to 24 in particular. Do you have a product or service that you want to bring to the attention of this target group? Then TikTok might fit into your online marketing strategy for 2021! Ads on TikTok are shown in the timeline when you scroll through the videos in the app. The ads are purchased based on reach and are therefore ideal for branding campaigns and creating interaction with your brand. Advertising opportunities on TikTok are currently in their infancy, but expectations are high.
Need a helping hand in determining your online marketing strategy?
Which can! Our email, Google Ads, SEO and Social specialists are happy to help you create an appropriate online strategy so that you generate many leads in 2020.
