Top 10 Best Lead Generation Strategies in 2021 for Your Business

Best Lead Generation Strategies in 2021

The business world today is more competitive than ever. Not only do you have good ideas that drive your business, but your competition is also creative and determined. In addition, there are all the administrative tasks such as creating your own website, paying bills, looking after employees and much more. So when and how should you deal with the Best Lead Generation Strategies?

One thing is very clear, in order to grow and continue to be successful, you have to acquire new customers. In this article, we’ll look at leads and introduce you to 10 best lead generation strategies you can implement for your business.

What is a lead?

In marketing, a lead is a person who shows interest in your business, your products, or services and therefore voluntarily provides you with contact details to establish a dialogue. So you can understand leads as new, qualitative business contacts with the potential to develop into new customers.

Leads are so valuable because they show interest in your business on their own and do not have to be won through cold calling. Contacting leads is, therefore, less inconvenient for you, as it doesn’t happen out of the blue, but rather a connection already exists between the lead and you.

What is Lead Generation?

As part of lead generation, companies try to arouse interest in their products and services in order to win previously unknown people as leads. By familiarizing potential customers with your business and offers, you lay the foundation for future purchases.

What is a lead generation strategy?

There are many different lead generation strategies out there, from word of mouth and in-person initiatives to online-based tools. From our experience, we recommend that you focus on a limited number of lead generation strategies. A strategic focus is usually more promising. Of course, in the end, you always decide for yourself which of the following strategies best suit you and your business. After all, you know your business and your (potential) customers best.

10 Best lead generation strategies for your business

1. Build a strategic website

Your website is the place where conversion takes place, i.e. where visitors become customers. Therefore, a strategic website is number one on our list. We cannot emphasize enough the importance of your own website being on point and professional. This includes intelligent and appealing design, mobile-friendliness, and if you don’t want to hire a designer, a powerful website builder with which you can customize everything the way you like it.

You can start with a design template and modify it to meet the unique needs of your business. Make sure that your website is structured in such a way that your visitors can move around it intuitively and find what they are looking for straight away. If you’re looking for some inspiration for your website design, check out this website for inspiration or read all about the top 9 web design trends in 2021.

To make your website functional not only for your leads, but also for you, we recommend integrating Ascend by Wix . Ascend is a complete business solution and offers you a variety of tools for managing and building customer relationships, marketing strategies and lead generation, such as live chats, integrated billing tools, automation and much more.

2. Evaluate Your Use of Technology

Speaking of websites, no beautiful website is ready to go without SEO. SEO (search engine optimization) describes the process for optimizing websites and their content so that they can be found and read in the best possible way by search engines like Google. This includes the integration of industry-relevant keywords that users research on the Internet when they search for companies like yours.

The aim is to rank high in the search engine results in order to attract as much traffic to your website as possible and thus generate new leads. To do this, you can add SEO tools to your website and receive an adapted SEO plan that guides you step-by-step through the optimization of your content. You can find more information about search engine optimization in our article Search Engine Optimization for Beginners.

3. Write compelling forms

As already mentioned, we only speak of a lead if the person concerned has provided you with their contact details. Well-structured contact forms with a number of input fields are helpful.

You can add forms to any website and pop them up when a visitor visits your website for the very first time. If a person has already taken the time to fill out one of your forms, there’s a good chance they are a lead. In other words, that person is keen to learn more about your product or service and, potentially, to buy it.

After this important step is done, you can get in touch by email. But forms can not only generate leads, they also help you to get important information about your new customers, e.g. B. how they would like to be contacted by you, from where they got to your website to the products they are interested in as well as their demographic data. At the same time, this has the advantage that you get to know your target group better and can address them even better in your emails.

4. Add live chat to your website

A live chat is a great way for your lead generation since you can directly on your site with your leads in contact. Thanks to the full automation of Wix Chat, you can set it to open as soon as someone visits you on your website. The chat function offers you and your customers the chance to take the first step towards making contact.

With Wix Chat, you can send your lead capture forms to potential leads right on your website. This way you can collect important customer data, such as B. e-mail addresses, names and telephone numbers.

5. Use reviews and testimonials

Purchase decisions are often made based on recommendations and test reports. Therefore, trust-building reviews from active customers and testimonials are a great way to gain new leads.

Let your customer base have their say and ask them to leave a positive rating, experience, and success reports. You can add the customer reviews to your website or post them on your social media channels.

6. Share your content on the web

Speaking of social media, as you have already understood, the more present it is with your potential customers, the more successful your business will be.

The method of getting leads by bringing relevant and helpful content to their attention for your business is known as inbound marketing.

There are many ways to do inbound lead-generation marketing, including the following:

• Social media posts increase your awareness on the Internet and are a great platform for lead generation. With Ascend by Wix, you have a variety of templates that you can customize for your posts to suit your business and target audience. In addition to Facebook, Instagram and Twitter, don’t forget the B2B portals like Linkedin and Xing.
• You can also create your own blog to position yourself as an expert in your field and thus draw attention to yourself. A blog also spices up your SEO, which in turn increases your visibility on the Internet.
• Email marketing is a great way to generate leads, from a weekly newsletter to a new product launch. We recommend combining short, catchy, and informative content with an enticing CTA and thus convincing your leads of you.

7. Start a referral program

As already mentioned under point 05., people like to rely on the recommendations of others when they make purchasing decisions. It is therefore a good idea to make recommending your business even more attractive to your customers by rewarding them for doing so. Create custom vouchers for a discount and give it away to customers who have successfully recommended you. Such recommendation programs are ideal for generating leads.

8. Cooperate with complementary products

Ok what do we mean by that? In addition to competitors, there are certainly companies in your business area whose products can complement yours. One way to generate new leads is to partner with these companies and offer your products together as a set. Such collaborations are a great way to generate new leads and expand your customer base. Think carefully about which products or services will fit your business and how you can creatively market them together.

For example, if you sell hand-made cups, you might consider working with a tea shop. Or, if you create personalized pet accessories with print-on-demand, a cooperation with a pet food store might be a good fit. Possibly both products together are more marketable when it comes to lead generation.

9. Consider influencer marketing

Influencers have managed to establish themselves as well-known personalities in their industries. Consumers are willing to listen to their opinions because they appear authentic. Depending on what kind of business you have, it can be worthwhile for you to win such creators as brand ambassadors for you.

Influencer marketing is a modern and clever way to increase the reach of your lead generation. If you enter into such a cooperation, you can consider together with the influencers whether you give them a free trial version of your offer or discount vouchers. No matter what you choose, it is important that the cooperation is natural and authentic.

10. Host a networking event

Everyone enjoys taking part in events, whether in person or digitally. Whether at happy hour or a picnic, events are a great opportunity to offer your customers something special and to cultivate your relationship in a relaxed atmosphere.

Organic lead generation vs. bought leads

As you’ve probably already noticed, it can take some energy, time, and money to generate leads organically. However, we advise you to use this strategy and not to buy leads. Why? Purchased leads are people who do not necessarily have a connection to you and your business, but have at some point and somewhere agreed that their data may be passed on to third parties and used by third parties for marketing purposes. So they didn’t deliberately and consciously choose to be contacted by you and your business.

You are correct if you consequently assume that these bought leads are most likely not really interested in you and your great offer and will perceive your contact attempts as spam. Involuntary email notifications mean that consumers receive a negative image of you and your brand – the lead generation strategies and you not only spent money, but also harmed yourself.

Overview of lead generation

Let’s summarize: There are many lead generation strategies available to you on the Internet and that can be overwhelming. So remember:

• Many roads lead to a lead and sometimes less is more. Focus on the lead generation strategies that are right for you and your business.
• Your website should be in the spotlight as it is the figurehead of your brand. In order to use it successfully for lead generation strategies, you can give it the finishing touches with various features such as CTAs, live chat, forms, and SEO.
• Make sure to use expressive and engaging content like blogs, social media posts, and email marketing campaigns, and don’t forget to share it.
• Let satisfied customers and influencers speak for you and turn them into brand ambassadors.
• Respect your customer data and handle it responsibly.
• And last but not least: Good things have to take time, including lead generation! Take enough time and patience to work out, test and, if necessary, optimize your lead strategy.