Index Of The Blog
Benefits of Using Infographics
In today’s busy life, no one has time to give more than 15 seconds to a new video. If you’re successful to attract their attention in starting 8 seconds, then congrats you may have just earned a visitor who will likely engage with your content and help it rank higher in the platform because eventually, every platform ranks content higher that people likes. Benefits of Using Infographics.
This is the time when you grab customer’s attention to your story. After all, science tells us, the human brain loves images and stories.
Apart from videos, Infographics are far better than text story. The human brain loves visual story than text. People remember 80% visual of what they see or do than just to read a newspaper or text story.
You remember only those things for long which you have seen somewhere or do it by yourself. 85% of information transmitted to our brain is visual information. Infographics found on infographic sites does help with visual storytelling, it’s hard to ignore. Science shows it our brain retains and transmits more information, and processes it fast when it has been shown or delivered visually.
Visuals are processed 50,000X times better to the text into our brain. It means you need a little time to grab your customer’s attention. Visuals allow your viewers to recall it quickly in that way they understand it faster.
Visual storytelling does not stop with print and media advertising. You can explore it into more channels such as digital media, video, promotional events and marketing strategy, social media posts, blog post and most effectively with an infographic. Infographic is a new form of storytelling in a visual way that you can use on social media, blog and other digital channels.
Here are Different Benefits of Using Infographics with visual storytelling:-
- Brand Awareness With Infographics: Carving way out of the potential competition and standing apart can be difficult if you resort to a conventional approach for generating brand awareness. Conventional strategies like creating social media visual content showcasing your services and plans.
If you want to get noticed then you have got to think outside the box, how about you put together an exhaustive data coupled infographic that has storytelling narrative present in it. FOr example, if yours is a company that sells research and data across multiple industries then what you can do is create a data-packed infographic for each industry explaining why marketers or businesses should leverage data and research and initiate data-driven marketing. - Visuals and colors With Infographics: A typical infographic features enticing colorful visual elements that grab the users attention and focus. The visuals are used in a way that makes the complete design appear as complete such that the design holistically makes sense.
At the same time, colors are used carefully to strike color branding element. Colors play an important role in modulating the psychology of users. Each color represents particular psychology, Blue, for example, symbolizes trust, Orange stimulates a feeling of warmth. If the goal with conveying storytelling with the infographic is to stimulate trust then the blue color will be chosen. If the intent is to alarm the users with caution and attention then the red color will be chosen. - Data visualization With Infographics: What good will storytelling be if it’s not backed by stats & data? Infographics broadly feature statistical data to make a point or to hook the audience. To represent statistical data or data in general charts and graphs are used in an infographic. For example, you may Google search Internet users infographic and as a result, you will find infographics that will represent the data with categorization.
- Hijacking human Psychology With Infographics: In the industry on content marketing and storytelling, it’s important that you gain a complete understanding of human psychology. With every passing day, the average attention span is coming down. With vertical content gaining more and more popularity and acceptance it becomes crystal clear that humans process visuals are better than the standard text-based content.
A vertical infographic is capable of encapsulating information that is otherwise represented in a 2000+ word guide. Don’t believe me? check out this infographic put together by Backlinko & Eric Sui Google’s 200 Ranking Factors - Establishing thought-leadership With Infographics: Who do you think is a better storyteller, the one who is recycling already available information or one who is putting together pieces carving out a way to sell himself & make a point? If you chose the first one then there’s something wrong.
For someone who goes through the trouble of putting together a comprehensive piece of Infographic that encodes a lot of data, information, statistical figures and more importantly his own interpretations manages to establish himself as a thought leader on whom people can rely on.
Being an internet marketer maybe you have had access to a lot of data growing sites and doing SEO; you can use that data to represent in the infographic.
Conclusion
These are facts that using visual in your marketing strategy will automatically increase your performance into the market. Also to spread your infographic and visual story to reach more customers and audiences you can use free infographic submission sites to submit and viral Infographics.
The Benefits of Using Infographics on these sites is a lot of users are active there for searching new story. Publishing your story with proper heading, title and tag help you to reach your potential customers.
