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The role of custom cardboard boxes in the success of any company is hard to deny. In today’s world, packaging has become equally important as the quality of the product you are providing to the customers. It’s the first thing that creates an impression. Even if you have worked exceptionally on your product, but packed it unattractively, all of your efforts go useless. It remains unnoticed on shelves and fails to generate sales for the company. According to the latest marketing research, about 55% of people viewing your product for the first time decide to purchase it based on the attractiveness of the packaging. It’s the reason that new businesses always prefer to use enticing and uniquely customized packages for increasing their brand’s familiarity. A custom cardboard box is the best option to consider for making your company popular in the market. It showcases and advertises your products more attractively to grab the attention of the target audience. However, to get the best results some tips are recommended by experts. Let us have a look at these secret techniques to improve your cardboard boxes:
Memorable Unboxing Experience:
Unboxing is becoming highly trendy these days. This is because the customers remember those packages for long that provides a memorable unboxing experience. This helps in creating a positive impact of your brand on the customers’ minds. You might have seen that big companies like Apple pay much importance to this feature. There are plenty of different ways in which you can customize your packaging boxes with the addition of providing a unique unboxing experience. For example, be playful with the style of your boxes like go for cardboard sleeve packaging, gable boxes, or flip-top boxes, etc. Multistep unboxing is also becoming popular these days. It makes your product look more striking and professional. A pleasant way of unboxing is the best way to send a positive message to your patrons. You may also add in a custom printed thank you note, a discounted voucher, or any other promotional material to make customers remember their purchase. With the correct use of insert, tissue wrap and other types of filler packaging cake your unboxing experience a step further.
Eco-Friendly Packages:
Cardboard boxes wholesale are the best choice to improve your packaging’s sustainability. The increasing global waste has led to several other issues like pollution that are becoming hard to avoid. In such circumstances, the use of eco-friendly packages can make a big contribution. The addition of a recycling icon on your boxes presents a positive brand image. It also plays a major role in eradicating environmental contamination. Moreover, with this eco-friendly packaging material, you can get customize your boxes in all required shapes and sizes of your choice.
Perfect Fitting:
A perfect-fitting box has several benefits hidden inside. It is a common thing but this option reflects the professionalism of your brand and your concern towards generating less waste. Perfectly sized custom cardboard boxes also indicate how much you care about the safety of the product. If you use traditional, standard size ready-made boxes with loose-fitting there is a big chance of product moving all around the box. It may also lead to breakage especially if your items are made up of glass like bottles of perfumes, medicines, and oils, etc. So it’s suggested to use custom boxes according to your product’s size. In this way, you can also make the sustainability of your items better and deliver them with the best transportation experience.
Surprise Notes or Promotional Material Printed Inside:
With the addition of only 2-5% of your total product’s cost, you can well decorate your packages internally. It is a unique idea being implemented by most of the big brands these days. You can print a thank you note and place it inside your custom cardboard box. It is a secret technique to impress the customers and engage them emotionally. Similarly, you may also place a discounted voucher, business card, or any other promotional material to surprise the customers every time they open the box. It will also improve your company’s brand image and make customers select your product next time.
HD Color Combinations:
You can increase the beauty of your cardboard boxes wholesale by using advanced printing technologies like digital, screen, offset printing and flexography, etc. Also go for printing elegant designs, pictures, and icons with top-quality CMYK and PMS color models. Use amazing color combinations with silver and gold to customize your product’s packages for giving a luxurious look. Both these color models are best to provide high definition printing and top-notch finishing.
Print Your Logo Prominently:
If you print your logo prominently, it will make customers identify your brand at a sight. Some of the popular techniques to make your logo noticeable include embossing, debossing, and foil printing. A well-designed logo will stick in customers’ minds for a long, making them consider your brand whenever they want to buy something similar. You may also make your logo more attractive with gloss/matte coating. In this way, you can advertise your brand very cheaply and become famous in the market.
Use Enduring Materials:
Every type of box that is durable will prove beneficial for your business. Long-lasting boxes are made up of top-quality material to keep your items safe for long. On the other hand, packaging made with cheap and low-quality material can cause product breakage. It will create the worst effect on your customers and they will never select your brand again. Some of the most enduring material choices include cardboard, corrugated board, paper board, and eco-friendly Kraft. All these options are cheap but perfect enough to create highly customized packaging boxes.
