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In the mobile apps world, there are two main places where you can sell your apps:
In this article, we attempt to bring out the Importance of Apple app store optimization and the different factors that are involved.
Google Play Store (Android apps) and Apple App Store (iOS apps). With millions of apps being loaded into these marketplaces, it is not enough to simply create a high-quality app. You will have to further invest time, money and effort for App Store Optimization to improve the visibility of your app. You can use the help of app store optimization services or even do it yourself.
As with SEO or ASO for Google Play Store, the Apple App Store employs ranking algorithms to rank the apps. However, these algorithms are very different from the ones in the Play Store. This consequently leads to differences in the optimization approaches as well. Research tells us that searching within the app store is the best source of the traffic to the download page of the app. Word of mouth is less popular. Therefore it pays to optimize to get your app to be seen by the world at large.
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Some of the main factors that Apple looks out for ranking apps in the App Store include the title, keywords in the titles and descriptions, ratings and reviews of users, and the number of downloads.
Importance of Apple App Store Optimization and the factors that matter
Some of the factors that are part of ASO are the,
- Target Audience
- App Name
- App Icon
- App Keywords
- Reviews and Ratings
You can work out each of these factors yourself to get your app ranked high and increase its visibility in the App Store.
Target Audience
Identify the target audience clearly for your app before choosing the keywords, the language for the app description and the screenshot preparation. In addition to the needs of the customer, you would have to know the local copyright laws, local rules and regulations, and payment methods. Localization of the app ups the chances of its success.
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Mobile App Name
It is wise to choose a descriptive name for the app. However, ensure that it contains keywords and prioritize the first 25 characters. Frontloading the most descriptive words, in the beginning, pay off. The limit for the number of characters is 255.
Coining a unique name is advantageous because it is easy to remember one. A name that only has keywords in it may not actually work. The art of forming the app name is definitely more subtle and it pays to strike a balance between the two.
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App Icon
When forming your app’s icon, ensure that it has a simple design. It is a good idea not to use words in an icon. It makes a great idea to make the icon consistent with the design of the app. Eye-Catching design makes a good icon.
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Mobile App Keywords
During the process of choosing mobile app keywords as part of the app’s title and description, it is important to keep these points in mind:
- Use keywords that are pertinent to your app
- Put in those keywords that have lower competition in the App Store so that your app comes out on the top
- Choose keywords that would help to direct the maximum amount of traffic to your app
- Ensure that you make use of tools to select the best keywords, get suggestions for the best tools to use from experts who run ASO services
Reviews and Ratings
Whereas the majority feel that they lack control over the reviews left over by users, it is a good point from where you can take quite a bit of advantage. To avoid negative reviews, ensure that you allow a route for reporting bugs in the app as well as another one for customer complaints. Most of the negatives can be washed away through these or you can combine both with a ‘Review Bar’ on the landing page.
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Screenshots: Incorporate screenshots in the app to state the USP of the app and its main features. It is a good idea to use as many screenshots as there are features. It is also important to use the screenshots that drive the maximum traffic as the first one.
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Conclusion
ASO can be mastered by any individual. However, it would always do well to take some guidance from experts to get the best out of the endeavor.
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