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As a realtor, you know how important it is to stay in touch with your client base and make sure they know about the various services you and your team offer. One of the best ways to do that is by sending out real estate postcards.
You’ve probably seen these in the mail: professional, eye-catching postcards proclaiming new listings, announcing recently sold properties, or promising a seller valuation. Click here to know more about ray white wetherill park.
If you haven’t taken the first step towards sending out your realtor farming postcards, now is the perfect time to get started. Read on to learn how the process works and what you need to do to ensure success.
You’ve Heard it Before: Location, Location, Location
It’s imperative to pick the right area to send realtor farming postcards. Some things to keep in mind include:
- Make sure the area has enough turnover. You want to shoot for around 6% of homes sold every year.
- Don’t mail out to an area already saturated with other realtors. If an agent has more than 25% of the area’s listings, it’s not an ideal area for you.
- Consistency is key. You’ll want to send postcards monthly at a minimum, especially if you’ve just listed or sold the property in your area.
Take the Time, in the Beginning, to Set Up Your Templates
A little bit of planning on the front end will set you up for automated success. Choose from a series of professional-looking templates depending on what you’re going for. Ideally, you should be sending just listed, just sold, market update, and automated seller valuation postcards so people can see that you get tangible results for your clients. This will help them associate your name and face with prosperity.
Include your real estate firm’s name and contact info so people know how to get ahold of you when they’re ready to buy or sell.
Use the Tools You’ve Got
This one sounds obvious, but don’t do more work for yourself when there’s no need to. There are services with up-to-date lists, so all you have to do is center your realtor farm around an address or subdivision. If you’re mailing out to multiple areas, it’s easy to designate which postcards go to which area. You also get an accurate list of addresses so you won’t accidentally spam people and a list of addresses not to mail.
Similarly, you can schedule your mailings for specific dates in the future, which gives a genuinely hands-off approach. You can also track the realtor farming postcards when they’re mailed out until they’re delivered at their destination, eliminating guesswork and not knowing if or when they arrived.
Mailing Realtor Farming Postcards Couldn’t Be Easier
There’s no better way to reach active and potential clients than mailing out postcards. With so many existing templates to choose from, and the ability to automate future mailings and track deliveries, it’s a no-brainer—you’ll get a massive payoff with a small amount of work.
