The internet era that was promised to us in the ’90s has unraveled the gateway to the realms of freedom, with which the human race was unfamiliar with before. The internet boom gave birth to bustling e-commerce and online trade. Now for most people, their first familiarity with a business is by discovering that business online. This is why having a robust online presence is necessary for companies.
What are the perquisites of being socially present?
- It allows you to stay socially connected with your customers. That enables you to get constructive feedback from your customers.
- It establishes your credibility as a brand. As the owner of your brand, you appear to be more accountable and trustworthy.
- A stable online position in time will be loyal customers, and a new lot of customers will keep pouring in gradually.
What are the necessary steps that you must take for building a social media presence?
- Web optimization:
Optimizing websites is a compulsion. Most of the customers search for products and services over the internet. Having a website that allows your customers to have direct access to your company’s product and services will help you in getting a good consumer inflow.
When you are considering web optimization, you need to take care of a few things, which are, listed as follows:
- The layout of your website should be mobile friendly as well. Most people connect with sites through their phones, so do not overlook this point.
- It must have an introductory explainer video of about thirty seconds, which should give a brief description of your brand’s purpose.
- It should not be too complicated and fancy. The idea is to get your point across not to intimidate your audience. Display your bio, your work, contact information.
- There should be click to call button added to your website’s contact us tab. You should be sure of the fact that it is easy for your client to reach out to you.
- Your website should load quickly. There is a seven-second time frame. You might lose a potential customer if your site takes forever to load.
Depending on the nature of your work and the size of your website, you might want to add features like live chat to take your website a step further
- Use social platforms to your advantage:
The fact that as a businessperson, you need to stay active over social media has been stressed multiple times, over many platforms. Being on social media can be time-consuming. The social media platform you decide being active on depends upon your targeted demographics.
The social media platforms, which are widely being used for branding and marketing, are YouTube, Twitter, LinkedIn, Instagram, and Wikipedia.
- YouTube:
It is excellent for building a community with your customers; it gives you the opportunity to connect with your audience on a personal level. Jeffree Star Cosmetics has used this platform to grow a global audience and consumer list.
- Instagram:
You can use Instagram for making quick connections with your audience; it is just about a few pictures and story updates; you can get in touch with influencers to sell your brand effectively.
- Wikipedia:
Wikipedia has a wiki community, and having a Wikipedia page for your brand will be an instant SEO Branding solution for your product. You can find Wikipedia page creation service India based and in other regions forgetting, your Wikipedia page created.
- Twitter and LinkedIn:
LinkedIn is usually preferred for building corporate relations, expanding your network, and for generating leads, while Twitter is an excellent source for conversations.
Overall the mentioned social media networks, you must invest your time ideally thirty to forty minutes each day. Connect with people, manage your profile, connect, and build links. Keep an eye on what people have to say about your brand, product, or service.
- Think out of the box:
You need to develop multiple forms of content and to do that you need to think and what others do not believe or do. Liming yourself to social media is not enough. Look into ways you can create valuable content and find platforms for publishing your content.
- You can conduct and release a case study
- Think about publishing a book preferably an eBook or a white paper
- You can work on creating infographics
- Host a podcast, online courses, and workshops
When you create content that speaks quality, your audience will see the effort that you are putting into your work. Your work will be acknowledged and appreciated. You will soon become a trusted source.
- Do not forget sending an email:
Email marketing has been around for ages. It was, and it remains a significant source for marketing and connecting with your audience. Many consumers from around the globe use email daily when boarding on the email marketing campaign you have to make sure that you are sending your email at the right time along with that fact that your messages must especially be crafted for your customers.
