Have you already got your Diploma of Marketing and Communication course? If yes, now you can go for the next level, i.e. the Advanced Diploma of Marketing and Communication. This course will further make you equipped in skills that are required to take yourself to newer heights in the business sector. Here we discuss the course, its structure, requirements, job opportunities and several other aspects, in detail.
What is an Advanced Diploma in Marketing?
The course of Advanced Diploma of Marketing and Communication, also known by its code name BSB61315, is designed in such a way that it serves as a career pathway for students who have the Diploma level course. This particular course primarily focuses on the advanced level management skills that you will receive through broad theoretical knowledge in the field of marketing, as a business strategy. Though it covers overall trends in the Australian and Global business markets, it specially focuses on Asia Pacific marketing.
The subjects that you will study here include market research techniques, international marketing and its strategies, marketing, phoebe adele gates, and business risk management, organizational marketing goals and advertising strategies. Other topics that are included are leadership, organizational change and business innovation. The latter topics will help you in getting job posts like director or project leader in any company.
What Are The Entry Requirements For This Course?
There are certain course specific requirements and general academic requirements. If you are an international student, you must be over eighteen years of age. Here we discuss both the requirements that are as follows.
Course Specific Entry Requirements
These requirements act as pathways for marketing and communications. The different entry requirements include:
1. First of all, you must have completed 3 core units from the Diploma level course.
2. As an international student, one thing you should remember is that a few colleges demand full completion of the Diploma course before you apply for the Advanced Diploma of Marketing and Communication.
General Academic Requirements
You need to meet several academic requirements that are applicable for all the colleges.
1. You must have a school leaving certificate or equivalent and/or have a specific English language test score of at least 5.5 in IELTS or equivalent score in any other test.
2. You must have attended a Diploma of Marketing and Communications taught and assessed in English only. It will meet both the English language and academic entry requirements.
3. For an international student, course entry will depend on the Assessment Level for your country set by the Australian Immigration Office. Presently, the countries are classified from Level 1 to Level 3. You can check this on the official website of the Immigration Department.
Duration Of The Advanced Diploma of Marketing Course
The course duration is pretty short, which is a good thing. It gets finished within 52 weeks. 40 weeks of course delivery is added by 12 weeks of term break.
What Are The Potential Career Outcomes?
Once completed, you can get employed in a number of job roles like marketing director, international marketing director, marketing strategy manager, or leader of a specialist marketing and communications project.
What Are The Possible Career Pathways?
You can leave your study of the Advanced Diploma program at any of the following points or progresses.
1. After completion of a dual qualification of Advanced Diploma of Leadership and Management.
2. If you make applications for Advanced Diploma in Marketing and Communications in the university.
How Is The Course Structured?
The Advanced Diploma course is structured into 12 units of competency of which 3 are core units and 9 are elective units.
In the first stage, the units that you will study will include ‘Evaluate international marketing opportunities’. ‘Develop organizational marketing objectives’ and ‘Manage risk’.
In the next stage, ‘Develop a marketing plan’, ‘Design and develop an integrated marketing communication plan’, and ‘Develop and implement strategic plans’ are taught.
The third stage involves learning of ‘Develop and implement a business plan’, ‘Develop an advertising campaign’, and ‘Evaluate campaign effectiveness’.
And in the final stage, you will learn about ‘Provide leadership across the organization’, ‘Manage innovation and continuous improvement’, and ‘Lead and manage organizational change.’
How Is The Course Delivered?
The course is delivered in a mixed mode where both delivery and assessment are included. It means that you have to attend full-time face-to-face classroom study for 15 hours and additional 5 hours of structured online learning each week. Your progress will be regularly tracked.
What Is The Assessment Structure?
You can access the assessment through any online platform on which your college uploads materials. Different methods that the teachers follow here to assess students include class tests, demonstrations, presentations, written reports, projects, and also financial calculations.
What Are The Different Resource Requirements?
To study this course, you must have some own resources like:
1. Computer: A laptop is preferred the most. You have to use it in such a way so that you can complete the whole course in your preferred time. If you do not have your own machine, you can access the course through your college computers.
2. Resource fee: You need to use the specific online resource and for that, you have to pay a one-off mandatory resource fee.
Course Credit
You may gain course credit and/or receive the recognition for prior learning before or after your course starts. It will allow you to leave one or more units of competency. You can see the website or the student handbook or discuss with any experienced Education Consultant in Perth. After you complete the course, you will receive the certificate that is recognized under AQF or the Australian Qualifications Framework.
What Are The Benefits Of Studying An Advanced Diploma Course?
Specific advantages of studying the advanced diploma course are as follows.
1. You will study an advanced course which is accredited nationally.
2. You can get the teaching from the best-quality industry experts who have years of experience.
3. The course offers immense flexibility.
4. You will come to know how to use the most advanced industry software, programs and platforms.
5. You can expand your knowledge further in marketing and communication.
Whom To Contact?
If you still need any specific professional information regarding Study in Perth, you can contact Education Agent Perth, who have a good number of experts to assign you.
