Index Of The Blog
How many emails per day arrive in your inbox from mailing lists you’ve subscribed to at one point in time? Do you instantly delete them all or open the ones that are most intriguing.
Email prospecting is the third most utilized form of contact between businesses and consumers. Learn how you can take charge of your lead generation and increase your business with these email prospecting tips.
What Is Email Prospecting and Lead Generation?
Email prospecting is another form of reaching your client base to promote your products or service. When you send a marketing email to your list, you can utilize tools like an email opt-in form as a means of lead generation.
With so many companies turning to email prospecting to increase their client list, it is crucial to have the knowledge that will allow you to stand out above the rest.
How to Create an Email That Pops
What is the purpose of your email? Are you promoting yourself? A new product? Checking in with a monthly update for your newsletter list?
Regardless of what your goal is, it is important to have a clear understanding of what it is before you start. This will make creating your email campaign easier.
Several email prospecting services will provide you with easy-to-use templates to help you get started and maintain a theme throughout your campaign.
Creative opt-in forms can also be used to gain more subscribers and grow your audience. These can simply ask for a name and email, or offer a free download of an e-book or previous content you have created.
Perhaps the most important part of your email will be the call to action at the end. What is it that will keep readers coming back? This should align with the goal you established at the beginning.
Stay Consistent
You don’t have to send an email every day, or even every week. In fact, that could backfire and cause you to lose more subscribers than you would gain. It is important however, that some sort of schedule is maintained so your clients see that you are able to stay consistent.
Email automation and scheduling software like https://saleshive.com/ is a great tool to invest in that will make this process seamless. Create your content when you have time, schedule it for your designated date and time and you can move on to your next task without worrying.
Why Use Email Prospecting?
One of the biggest benefits of using email prospecting as a means of lead generation, is unlike other forms of marketing like newspaper or magazines, is the results can be measured.
CRM services allow you to see how many times your email was opened, which links were clicked and how many times, and how many – if any – users unsubscribed.
This feedback can help you adjust your content to improve your link clicks and hopefully increase the number of subscribers that not only open your email, but spend time on your site.
Setting up Your Business for Success
Email prospecting is an easy and essential tool to amp up your business’ lead generation and increase business. Getting into your client’s inbox is an easy way to stay at the forefront of their mind.
Taking the time to create your email prospecting plan will be a step in the right direction of growing your business and climbing the ladder of success.
