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The digital world is becoming more competitive day by day. To make your e-commerce business stand out in the face of competitors is a hell of a task. If you are aware of the tricks of digital trade, you can surpass your competitors to grab the top position, but if you are ignorant about the same, this article is solely for you.As a business owner in eCommerce, you probably have put a lot of your website experience, including blood, sweat, and tears. You have invested in stunning photography and have calculated how much your goods are to charge through SEO headlines and descriptions.
E-commerce trends for 2021 indicate that e-commerce sales are expected to rise from $4.9 trillion in 2021 to $6.4 trillion in 2024.
Many factors are responsible for the growth of a business. But in the case of e-commerce industries, there are many obstacles like the innovativeness of competitors, technological strength, customer support team, brand image, etc., which prevent your business from expanding and surpassing competitors.
Look out for all these factors, keep yourself updated about your competitors, gain customer trust, and keep the ball of your business growth rolling.
Let’s take a peek into a few major factors which can bloom your e-commerce business.
Successful eCommerce Tricks to Implement in Your Business:
- A Layer of Trust & Security:
Trust is the backbone of each business. Especially in e-commerce businesses where frauds are more prevalent, gaining the trust of visitors becomes pivotal. Amongst the many factors which display trust, like address and contact number information mentioned on the website, SSL (Secure Socket Layer) certificate security and its trust badges top the list.
These trust signals assure the customers of site safety and transaction security.
SSL certificates ensure that the digital communications between the browser and server are encrypted to shield against hackers. The encryption algorithm secures sensitive information with robust 256-bit encryption to prevent data misuse/theft.
Customers check out the site safety by peeping on the URL and address bar. An SSL certificate installation makes HTTPS (Hyper-Text Transfer Protocol Secure) and padlock visible in the URL, which assures customers about the site’s security.
Example: Installing cheap Wildcard SSL certificates using coupon codes from Cheap SSL Coupon Code helps secure the main domain and multiple first-level sub-domains of your website.
- Handle your Business with Passion:
Small business owners don’t think much about expansion since they feel that expansion may not be possible in such a small digital space. However, this is a wrong notion which needs a change of thought.
Few Growth Strategies:
- Develop your business by making a plan and achieving the same
- Increase your capital by gaining new funds from banks and investors, and expand your business
- Select an ideal marketing plan as per your budget and work on the same for business growth
- Choose the Apt E-commerce Platform:
The platform of your e-commerce store is equally important as the location of a physical store. Research on the best e-commerce platforms to ensure that they have integrated all the pivotal business features into a single platform.
Few tips for Selection:
- Unified platform
- Single customer view covering all touchpoints
- Brilliant management of entire purchase-sale process
- Expandable
- Offers site security and backup security
- SEO-friendly and compatible on all devices
Ensure that your platform offers easy access to products, a smooth payment process, and complete backup and security.
- Select your Target Audience:
If your target audience is not clear, your marketing efforts are bound to fail. This leads to a loss of effort and finances.
The thumb rule of the business is to research who will be your target customers. Then, go for surveys, product feedback from customers, audience interactions, and users who visit your website to know your target audience.
The next step will be to understand their needs, interests, and expectations from your product apart from analyzing the competition.
- Create a Brand Reputation:
Put yourself in the customer’s shoes and think about whether you will spend money on unknown brands or not. The same rule applies to your customers too.
- How do you expect customers to trust your unknown brand and company?
- How do you expect them to purchase your products without trusting them?
Your website reliability and trust need to be strengthened to compel the customers to buy your products. In this risky digital era, apart from the security of financial transactions, customers worry about intruders invading their data privacy.
Comodo EV SSL certificate offers maximum trust and shuts all the loopholes for intruders. Moreover, it is available at a cheap price of $49/year, with discounted coupon codes at the Cheap SSL Coupon Code store.
EV SSL helps improve brand presence by providing better security, thus expanding site transactions and profits.
- Implement Effective Marketing Strategies:
Marketing is an ever-expanding field. However, there are ample marketing strategies like content marketing strategy, appeasing the local market, cross-selling products, voice search optimization, influencer marketing, etc to choose from. You can select the appropriate ones for your e-commerce store.
A strong social media presence also works wonders in marketing your products, but apart from that, the promotion of brand and products on magazines, newsletters, emails, etc., also helps in-store popularity.
Make your site SEO-friendly to reach out to your customers. Optimize the site for multiple devices and keywords for boosting network traffic.
- Easy Checkout Process:
You may offer the best products and the best rates, but if your checkout process is complicated, includes hiding costs, or forces you to create an account, you are at a huge loss.
49% of the shoppers hate hidden costs, 24% of the shoppers hate creating accounts whereas, 18% of the shoppers abandon carts due to the complicated checkout process, as stated in the above image.
These figures are enough to hint that a simple checkout process with no hidden costs and no compulsion to create accounts works the best with customers. Auto-fill options for repeat customers, free shipping, discount offers, ample payment options, single-page, mobile-friendly checkout, SSL encryption security, etc., are a few more added advantages.
- Outstanding Customer Support:
After-sales service is equally important as sales, and hence providing outstanding customer support for resolving queries helps in repeat customers and referrals.
Do you need customers for one-time purchases? Of course, not. It would be best if you had them repeatedly visit your ecommerce store for increased sales. That’s where the customer relationship comes into the picture.
A strong customer relationship can be built by understanding their needs and quick query resolution. Apart from increasing the loyal base, it also invites new visitors via customer referrals.
This recurrence and addition of customers help in expanding your digital business.
- Turn Customers into Brand Ambassadors:
Your business credibility is reflected when you get positive feedback from a satisfied customer. When customers share such positive reviews on social media, it will encourage more visitors to become your customers.
Also, share positive testimonials of your products with your audience to enlighten them about your company and brand. Then, turn these customers into your assets and make them ambassadors for gaining brand popularity.
Few Additions:
- Listen, feel and resolve customer queries
- Conduct loyalty reward programs to reward loyal base
- Involve in personalized communications and gestures to make your customers feel special
Wrapping Up:
It’s hard to sustain the competition, let alone stand apart. New e-commerce websites popping up regularly make it difficult to attract a mass of customers or help expand the business.
But with the correct decisions made at the perfect timing, use of appropriate marketing tricks, and other e-commerce strategies as mentioned in the above article, your e-commerce store is bound to be successful.
By creating a smiling and satisfied customer, who may become the brand ambassador of your product in the future, you are creating an impressive and memorable impression of your e-commerce store in the digital market.
