Americans aren’t unfamiliar with the concept of switching homes frequently. It was estimated in 2013 that 13% of homeowners were relocating annually, indicating a steady migration of about 13 million people each year! So, how can you make your business seem unique among an excessive number of competitors today? Digital marketing has overtaken the world of advertising in the 21st century, so you should leverage online campaigns to promote your self-storage business. Thus, we recommend business owners evaluate the below-mentioned options and discover the most workable strategy to bolster their organization’s profitability. Here are some well-suited methods to digitally advertise your company.
Digital marketing strategies for your self-storage business
Almost every homeowner in 2022 suffers from hoarding, and relocation serves as an excuse to declutter the apartment. Many folks prefer transporting their unnecessary belongings to self-storage facilities for safekeeping. Your company must consider exploring different digital marketing strategies to expand your self-storage business significantly. How do you plan to set your business apart from competitors? It seems smarter to accentuate your company’s USPs (unique selling points), focus on targeted audiences, and adopt a location-based approach. Consider your budgeting restrictions and evaluate the marketing endeavors of your competitors. Now, you’re ready to smartly execute any of the following strategies:
- Don’t forget SEO
Business owners are often mystified by search engine optimization because they don’t understand it properly. Remember that SEO constitutes the foundation of your digital marketing strategy in 2022. So, on-site SEO involves using the keywords your targeted audience searches to reach your business online. So, you must ensure that when someone residing in the capital city of Washington state types “Olympia storage” on Google, they see your business on the SERPs. You do this by writing the right headings and inserting the location-specific tags. Location-based long-tail keywords will work well for your website’s SEO.
Off-site SEO involves other factors that make Google elevate your ranking among SERPs. Gather hyperlinks from useful websites linking back to your website. Moreover, make your Google My Business profile so people can know your business exists. Optimizing your search engine ranking can help your self-storage business find more customers online. So, don’t neglect the importance of investing in search engine optimization. It’ll drive more traffic toward your website in this century.
- Leverage PPC ads
Google’s offering pay-per-click (PPC) ads, thereby significantly improving the profitability of your self-storage business. This service uses the keywords people search for self-storage units and leverages them to drive traffic to your website. Business owners prefer this service because it offers a great return on investment. It also allows retargeting to your website, encouraging more people to visit your site. These PPC ads can help your storage company grow.
- Use referral incentives
Never underestimate the power of word-of-mouth marketing. Referral incentives develop pipelines of tenants for any self-storage organization. It may surprise you to learn that 92% of consumers now trust word-of-mouth since it comes from trusted sources. These strategies normally involve your business offering one-month-long free-of-cost tenancy to someone who refers a customer. You can craft these deals however you desire. They help transform customers into passionate marketers.
- Improved website design
The website’s design and layout can either inspire random visitors to become regular customers or drive them away to your competitors. Experts believe an average customer will stay at any site for around fifteen seconds. Unless your website impresses them, they shall leave. So, we believe you should invest in creating attention-grabbing aesthetics for a continuous flow of customers. You mustn’t forget about adding graphics to your website. Just make the site graphically entertaining.
- Make it user-friendly
An average customer’s impatience knows no bounds! Experts believe that 47% of consumers expect desktop websites to load in 2 seconds. Moreover, over 40% of users abandon a website if it takes 3+ seconds to load on their screens! That’s why you should make your website fast, appealing, and very user-friendly. Give your potential customer a smooth experience while navigating the homepage and looking for desired services/products. Make your deals appear right before the customer’s eyes so they may compare your rates with competitors’. Add some content and graphics to the website, and keep the design clutter-free. These simple tactics make your self-storage business outshine rivals.
- Create virtual tours
What sort of content can you add to your business website? Well, we suggest adding virtual tours to help potential customers browse your self-storage facilities digitally. Today, people don’t have time to drive around different storage facilities and evaluate the locations. So, you may offer them virtual tours of your website. Allow users to spin 360 degrees and review the entire facility online. This way of promoting your business is flexible, effective, and informative. Thus, hire a photographer now.
- Build site plans
You might’ve heard of business companies leveraging site maps to promote their websites and drive more traffic to them. They’re also known as “site plans,” and they help customers visualize the entire facility digitally. Consider site maps your facility’s layout as seen from above. They enable customers to see your self-storage units in a bird’s eye view. Therefore, adding site plans can increase website conversions drastically. You should insert some photographs to make your site maps interactive.
- Social media marketing
You cannot create the perfect digital marketing strategy without incorporating social media. So, self-storage companies can reach a larger audience by advertising on social media platforms. A business organization must have an active social media presence in the 21st century. You may create social media accounts on different platforms (such as Facebook and Instagram) and regularly upload content on these websites. That’s how you can create brand awareness and motivate more people to visit your website. Don’t forget to link your Google My Business profile to these accounts to drive more traffic to your homepage. Here’s what you can do more to hone your social media presence:
- Add interactive content
- Upload relevant pictures
- Provide user reviews and testimonials
- Post about offers, discounts, and promotions
Conclusion
It’s estimated that there are 49,000+ self-storage facilities in the United States right now. Some 10.6% of American households have rented these units, while more are still leasing these places during an ongoing pandemic. So, how do you compete with competitors to fetch more customers? We’ve shared some good digital marketing strategies for your self-storage business. Focus on your website design while investing in search engine optimization to drive traffic to it. Ensure your website’s easy to navigate, shows an organized layout, and has eye-pleasing graphics. You should invest in social media marketing to reach more potential customers. Also, get some PPC ads to promote your website and gather more tenants.
