Index Of The Blog
Digital Marketing Tips For Hospitality Industry
Nowadays, restaurant-goers look for their favorite places on their phones, compare different menus and prices via handy apps, and judge the tents on the reviews that can be found online. Here are 9 digital marketing tips that can give your restaurant a boost. Digital Marketing Tips For Hospitality Industry.
Amazing Digital Marketing Tips For Hospitality Industry
The ‘Wow’ effect
Instagram is full of it and says honestly, who doesn’t do it? Apart from the fact that photographing food before it is eaten has become a kind of culture, it is by now perhaps the most effective way to put your restaurant on the map.
You could choose to have your entire menu photographed by a professional (as we did above) and then place it periodically. Or use your phone on-the-spot if you think that’s enough. In any case, make sure that the photos are there.
Social Media Marketing
The most obvious yet biggest bottleneck for most restaurant owners. Your social media should not be in the hands of the person who likes to do it. This digital marketing tips will really help you to get traffic on your website. Nor should your social media be a micro-management issue that you follow closely. To get the most out of your social media, it is essential to set clear goals in advance and work towards them. The goals and resources depend on the type of restaurant and budget and other factors. However, there are a few general questions that must be asked before writing a social media strategy:
- On which platforms do we need to be active and why?
- How do we measure our growth and where exactly do we want to go?
- What budget do we set aside and how is this in line with the market?
Furthermore, social media itself opens many more doors to reach a lot of people as cheaply as possible.
Get to know your customers
In the century of data, it is strange that many restaurants do not know their own customers very well. By using social media and a possible Wi-Fi hotspot you can create a free database in which you can carefully analyze the demographics of your customers. It can either give you the opportunity to focus more on a particular niche or be a wake-up call in which you realize that you have not reached your real target group well enough. Digital Marketing Tips For Hospitality Industry.
Email Marketing
If we are talking about databases, we cannot stop before we talk about email marketing. It has been proven that Email marketing has a better click-through percentage than Social media marketing. For loyal customers who choose to receive emails themselves (Remember the AVG rules), offers can be sent regularly. Such a loyalty program can grow and can turn ordinary visitors into a very frequent cash cow.
Vouchers
If all of the above is in order, people would like to know how much money they will receive in return. Data that can be obtained via likes and shares or email openers are not nearly as accurate to know how much the ROI has been. Vouchers, on the other hand, are good samples to see how well your online marketing initiatives actually do. By means of a voucher that is only available online and only applies for a certain time, you can quickly measure how many people are actually cashing in your restaurant. You can also directly measure which location, text, image, budget, targeting, etc. The best work to reach your target group.
Think of your Google Alerts!
Google alerts are notifications that you get from Google when someone has typed your business name (or any other chosen word) into the search engine. This helps to know who and how often you are searched online. With a disproportionate result that often repeats itself, such as being searched for often on Google but getting few customers, it is important to look at what can be wrong and go after it. Digital Marketing Tips For Hospitality Industry.
Influencers
Certainly, now that Instagram has clearly claimed its place, it is very wise to use influencers. With influencers, it is very important that the person with the right followers is approached to ensure reach. There are also many cost-effective ways to get Influencers across. One is to fully network and reach many people through their tags and photos.
Feedback
Just as a good manager asks for feedback from his employees, a restaurant owner asks for feedback from his customers. This does not have to be that advanced and difficult contrary to what many think. Feedback can be as simple as a pole with 2 buttons where customers indicate that they are satisfied with the service or not. This way, the restaurant can also subtly ask customers to leave a review on social media. Digital Marketing Tips For Hospitality Industry.
