Index Of The Blog
Digital marketing is all around us, and its influence can be felt in every sphere of our lives. This industry is growing before our eyes at a speed that surprises us on a daily basis. Marketing your brand online means using many different tactics with one common goal – promoting your brand and attracting more clients. SEO No-Nos. And it doesn’t really matter if you are selling services, products or consultations; your web presence is of crucial importance to today’s market. When it comes to digital marketing nowadays, there are different branches that can help you build your brand and promote your business online.
However, there is one digital marketing branch that keeps attracting more and more business owners. You are one of them for sure! SEO, or Search Engine Optimization, is something that can help you fulfill your goals at an affordable rate, and that is precisely what makes it so appealing. On the other hand, SEO is something that takes time even when done the right way. Yes, SEO needs to be done in a particular way in order to make a difference for your website. And that is something that we will discuss in the following article; even more precisely, we will talk about SEO no-nos that can hurt your website. So, let’s dive in!
‘One size fits all’ kind of strategy
SEO isn’t something you can do once. It is a process that takes time and patience. And even more importantly, SEO is something that needs constant adjustments. Google (and other search engines) work on their algorithms on a daily basis, and that can mean only one thing for you. You need to update your strategies. Hiring a digital marketing agency once and applying their strategy over a long period of time won’t do you any good. You will need to keep track of your progress and analyze what works and what doesn’t work for you. There is no ‘one solution fits all’ kind of recipe when it comes to Search Engine Optimization. You will need to find your secret ingredient on your own.
Not following trends
As we have already mentioned before, Google is evolving. That is why your strategies need to evolve as well. Read articles, explore different options, try different tactics. You can never know what will work for you if you don’t try it. So, do it! Explore everything that is out there and come up with a plan that will help you grow your online presence and attract more potential buyers onto your website.
Not paying attention to user experience
Your customers are what needs to come first. At all times. Some make a mistake and optimize their websites for Google algorithm. Don’t do that. Make your website beautiful, well-organized and easy to use for your potential clients. Search engines are more and more focusing on the end-user’s experience, and so should you.
Keywords overstuffing
Do keywords matter? Of course, they do. But, do you need to use them in a manner that will make your website sound spammy? No! Do your research, and make a strategy that will help you rank better, but in a manner that will keep things logical for the end-users. What does that mean? How can you do your keyword research in a way that will not hurt your website?
- Don’t use free tools. SEO is affordable, but it isn’t free. Check out tools such as SEMrush and Ahrefs. They can help you explore your rankings, traffic, organic reach and more.
- Don’t forget to use and sync Google Analytics with your website in order to track your reach, traffic, and audiences.
- Keywords such as ‘’ moving’’, ‘’shoes’’, ‘’food’’ and similar would work in the early 2000s. However, you should definitely concentrate on long-tail keywords nowadays.
- Location matters. More than you can possibly imagine. Make your location known in order to rank for it.
- Keep your clients in mind when planning your keywords. What are they looking for? And how will they do it?
- Create logical structures and start using your target keywords in such a manner.
Forgetting the importance of optimizing images
Images are important. Why? Your customers will look at them. And most likely – images are what will draw their attention the most. However, most website developers and SEO strategists forget about the importance of optimizing images and putting the priority on the content. That is one of the biggest SEO no-nos that can hurt your website. Besides being well designed and beautiful, your pictures need to be the right size and optimized. The right size will help you keep your website fast and easy to load, and optimized images will help you rank better in the Google search. What optimized images stand for? It means that your images need to have a title, an alt. tag and a caption.
Not paying attention to your website’s speed is one of the biggest SEO no-nos that can hurt your website
Since Google and other web browsers are focusing on user experience, it is easy to understand why page speed is so important. Slow websites mean bad user experience, and that is something nobody really wants. That is why you need to analyze and work on your website’s speed constantly.
Not looking at your competitors
Comparing your website to your competitors is a great idea, and you need to do it, quite often for that matter. Look at their tactics and try to understand what they are doing. Maybe something that works for them can work for you as well. You can never know until you try it!
Author bio:
Alexander Michelson is a link building strategist who is trying to understand different approaches to SEO tactics and other digital marketing trends in order to boost his clients’ rankings on a daily basis.
