Index Of The Blog
6 Major App Trends from 2019
Not only the number of apps but also sales have risen sharply in recent years. To compare: the App Store has converted $ 4.9 million in the first hour of 2017. This is more than the total revenue of 2008! The growth of the app market can also be seen in the fact that the advertising budget for app installations is increasing by around 30 million a year. This article charts the most important developments and app trends for 2018. 6 Major App Trends from 2019
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July 10, 2008, the date the App Store opened for iOS. The App Store then consisted of only 500 apps. At that time, five hundred apps were ridiculously high and everyone thought the App Store was saturated. However, nothing was further from the truth, because the market in apps has grown rapidly in the past nine years. In 2008 the app trends of 2018 could not be predicted. Five hundred apps, that number is now completely negligible. Currently, there are 2.2 million apps in the App Store and 2.8 million apps in the Google Play Store.
Artificial Intelligence (AI) en chat bots
Do you remember him? Chatman, super fast with MSN. A major KPN campaign to make chatting via mobile popular. KPN wanted to show that the mobile internet was always and everywhere accessible. To show how reachable Chatman was, KPN launched one of the first chatbots in the Netherlands during this campaign. This was easy to approach by adding it as a contact to MSN (blabla@chatman.nl). Chatman had a minimal set of logic rules and always responded differently. The answers were like wish cookies: arbitrary and generically applicable.
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In the meantime, artificial intelligence has become mainstream and can be applied in daily apps, so also in chat apps. Google is investing extremely hard in AI to reach out for their services and products. Last year, Google has already implemented AI in existing Google apps. For example, Google Photos now has the option to search for cat photos, for example, without having to indicate in advance in which photo cats are shown.
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This is all possible through artificial intelligence. In addition, Google has also released a chatbot under the name of Google Assistant. Compare Google Assistant with Jarvis from Iron Man, a chatbot that answers all questions and also takes context into account. For example, are you talking to someone about going to the Iron Man movie via WhatsApp? If you ask Google Assistant: “What time does the film run?”, The chatbot immediately knows which film you are talking about.
Siri, Alexa, and Cortana are all examples of chatbots that have similar functionalities to Google Assistant. Because many companies make the possibilities of the chatbots available, the use of chatbots in “smaller” apps is also expected to increase. For example, not every app is integrated with, for example, Siri or Google Now. I expect that integrations and the possibilities with such chatbots will only grow further in 2018.
- Digital twins in the Internet of Things (IoT)
The Internet of Things (IoT) was born between 2008 and 2009 (pdf), a year after the App Store. As you can see in the graph below, the interest in making all devices in the home smarter has increased every year since.
Not only has the interest grown, but the market is also picking up. It is expected that in 2018 more household appliances will be connected to the internet than smartphones and tablets.
As the market grows, so do the opportunities. At present, the principle of the digital twin is emerging. But what are digital twins? A digital twin of your house is a replica with the same characteristics, but then digitally. With an app, you can see exactly whether you have switched off the lamp in the kitchen and whether you have locked the back door. Does it appear that you have accidentally left the lamp on? Then you can turn it off remotely.
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The combination of artificial intelligence and smart homes has led to voice-activated smart homes. These are smart AI interfaces that you can use to interact with your smart home. For example, you can ask whether your smart home can automatically lock the back door if it is after 10 pm
- Speed is the key
Data bundles have grown considerably in the past year. Nowadays almost no one is satisfied with a bundle of one gigabyte. The speed has also increased considerably. Why? Because everyone wants everything to hand. Wait a minute for loading your e-mail? Not really! But it doesn’t stop there, web pages and apps are also getting faster and faster.
Lazy loading
Last year, Android came up with so-called instant apps, or apps that you don’t have to install, but can open immediately. Many websites now also use Accelerated Mobile Pages (AMP), so that websites can be loaded on mobile even faster. What will this market grow in 2019? I think the so-called lazy loading is going to make a big step in apps: loading data the moment you have WiFi and you are on the charger. Spotify with offline playlists and Netflix with offline movies are good examples of this. This is another app trend from 2019 because your content will be available faster and accessible everywhere.
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Use of Apps Without Registration
You can also use more and more apps before registering. For example, part of the content is already available before you end up in an annoying registration screen. For example, you can already use the NS Travel Planner app to plan your trip, but if you want to save your trips, you need an account. Or you can already see deals on Social Deals, but only respond once you are registered.
Speed has already caused considerable revolutions on the web in recent years. About 25 percent of users leave a website if it is not loaded within two seconds.
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- Growth in health apps
The mobile health market is growing by more than 10 percent in 2018 and is on the rise. With the arrival of smart wearables, health can be monitored in real-time. For example, the Apple Watch can detect when you have a heart rhythm disorder. The more sensors get wearables, the more data there is to measure health.
Due to the rapid growth in the possibilities of wearables, I expect that this app trend will have major health consequences in 2018. The increasingly sophisticated hardware means that healthcare does not have to come on the market with its own devices in order to be able to monitor patients. The number of hospital admissions and the number of deaths due to a natural cause are highly likely to decrease due to availability.
- Will 2019 be the smart car year?
Everyone can feel on their wooden shoes that we are extremely close to the self-driving car. Billions are currently being pumped into companies that have the potential to put the first fully self-driving car on the market. 2018 may well be the year that the commercial market for self-driving cars opens. Not only the self-driving aspect makes cars smart, but also the fact that Apple CarPlay and Android Auto comes with almost every newly produced car.
Your favorite apps (such as Spotify) will soon be optimized and available in your car. In addition, it would be logical for the mirrors, the seat and the steering wheel to adjust, for example, depending on who is behind the wheel. Opening the garage will soon no longer have to be done with a remote control either, the car will communicate that it is there.
- The importance of security
Security is becoming more important and more important, but not everyone understands its importance. The green lock of Secure Sockets Layer (SSL) was invented to alert users to the security of the connection to a website. On safe websites, you see a green lock on the top left, not on unsafe websites. Clear, but what about apps?
Users have no idea whether the connection between them and the app is secure. For that reason, I expect a kind of SSL indication for apps. Recently, the Google Play Store already shows “Google Play verified” with a green lock when installing a new app. But this has nothing to do with whether the app uses a secure connection. Apple apps must connect to a secure domain, but it doesn’t matter if the certificate is valid. I expect Google and Apple to add a green lock for apps that only use SSL securely.
What are your expectations?
My expectation is that the app trends of 2018 ensure that the app market innovates considerably. In any case, I look forward to the possibilities of next year; who knows I might be totally surprised. Apps are increasingly linked to each other, to us and to the physical world, and those links will provide exponential growth in opportunities in the coming period.
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What do you expect Or did I miss something? Let us know in the comments below the article.
