Index Of The Blog
Practices Social Media
While you might not consider a medical practice the type of establishment that needs advertising or branding, it is a business just like any other. Pediatric offices provide a service just like any other service-based industry, though the service they provide is a bit more important than your run-of-the-mill auto body repair shop. As a business, pediatric offices need to make their message known and engage with potential new patients to grow their clientele base. One of the best ways to do that is through Practices Social Media.
Social media offers the platform for you to have the opportunity to engage with your client base and network. Patients and their parents can get an idea of your practice’s personality and use it as a platform to get in contact with your practice in the event they have questions. Overall, social media is for all kinds of business – including medical practices. You get back what you put into it with social media. If you do not invest a lot of time into the project, don’t expect massive gains in patient intake. Want to learn more about utilizing your practice’s social media platforms to become your community’s best pediatrician? Read on.
1. Sharing Important Medical Information With the Public
The pandemic made it abundantly clear just how important it is for the public to have access to accurate, evidence-based medical information and guidance. In times like these, your practice’s social media channels can be great outlets for your practice’s families to find quality safety and health information from you or reputable, vetted sources. You could share an informational video on the importance of handwashing and good handwashing techniques from the CDC or share a bulletin from a local news outlet in town about an upcoming event happening in your neighborhood. Being an active part of your practice’s community is a great way to earn trust and loyalty with current patients and reach new audiences.
2. Creating Shareable Content to Expand Brand Awareness
The great thing about Practices Social Media is that it’s a great way to earn some free advertising. If you create content people want to see, they will share it! For pediatricians, this could mean may be making a web series on asthma management or misconceptions surrounding ADHD diagnoses. By creating branded content, you can become an authority on medical matters and certain subjects for your audience. The doctors and providers already know all this information, so sharing it with your social media followers is an easy next step that can help bring in new patients through your doors. Should a person be searching for your practice by googling something like “Massachusetts Pediatrician”, they would be able to find your content and your practice.
3. Interacting with Your Patients & Their Families
We all know that Practices Social Media is a great way to keep in touch with friends and family in distant parts of the country and world. Your practice’s social accounts can work in the same way. Make your page an open forum where patients and their parents can ask questions or get advice. One of the most important things people are looking for in a medical home is accessibility. Making your social accounts an easy place for people to reach you is a great way to display just that.
4. Share Practice News
Should you have a new addition to your practice or are changing office hours, sharing that information on your social pages is a great way to get the word out. This is also a great way for parents and patients to know if there are new providers or locations available to make their patient experience that much better.
5. Make Contact and Policy Information Widely Available
Every office receptionist knows how frustrating it can be to tell the same basic information over and over. By sharing basic information like your practice’s office hours and location on your social accounts, patients have another platform to find this information on their own without needing to call.
