Index Of The Blog
Best Email Client for Your Business
Email marketing is one of the most effective advertising methods. According to Oberlo, for every dollar that businesses invest in email marketing, they can get a return of $42 on average. In other words, that type of advertising can ensure a 4200% ROI.
You will probably think “I need to use this opportunity”. However, not every business will manage to reach the same results. The success depends on the quality of the email copy as well as the overall design of the email.
Writing an email marketing copy that converts is a challenging process. Defining the ideal customer is the first point of that task. Knowing your target audience will determine what type of content they like, which concerns and requirements they have, etc. The emails will become more noticeable and engaging in that way.
You will need to get out of the box and think of the best possible email marketing strategies that will split your business from the masses. Yet, living in the 21st century allows you to use different tools to make things right. One of the ways to improve the effectiveness of email marketing is by using the Best Email Client for Your Business. These software solutions will allow you to track all the metrics and improve the design of your email.
The good and bad news for you is that there are many tools online. Choosing the appropriate one may be a challenging thing. Fortunately, there are a couple of ways to choose the best email client for your business.
Let’s find them out!
Analyze the Type of Emails You Want to Send
Different email clients do not always offer the same type of services. Because of that, you will need to check out whether the email client allows you to send your type of email or not.
A good example of companies that use specific email templates is eCommerce businesses. They often send so-called abandoned cart emails to people that subscribe to their newsletter. Not all email clients will offer that type of service.
Despite that, you will need to check some other personalized features that will potentially boost the performance of your marketing. Thanks to those features, you will manage to make the emails more personalized and increase sales. Keep in mind that around 50% of the customers continue searching for a new brand when they receive emails that are not personalized. That fact confirms the importance of special features.
Check the Simplicity of Email Client
It doesn’t matter if you are a first-time or experienced entrepreneur. Working with confusing email clients is time-consuming. Because of that, you should look for easy-to-use and simple email services.
There are a couple of features that make email clients easy. First of all, drag and drop builder will make email designing easier. However, designing an email without a sense of creativity will be impossible. If that seems like a problem to you, the Best Email Client for Your Business that comes with pre-built templates is going to be the right choice. It will only be necessary to pick the one that is matchable with the storyline of the content as well as the overall business style.
Put Into Consideration All the Additions
People use different programs to improve the performance of their business. However, not all email clients will integrate with all software solutions. That especially counts when we talk about apps and web services that a company is using.
Let’s take Shopify as an example. It is a popular web service among eCommerce owners. However, not all email clients incorporate with Shopify. Because of that, business owners won’t manage to automate their email marketing.
Compare the Prices of All Email Clients
Investing money in an email marketing campaign is a long-term solution. However, small business owners often have a tight budget. Pricing, in that case, is one of the essential factors.
First of all, email clients often offer different plans that business owners can use. When the number of customers is small, subscribing to some advanced or premium plans would be unnecessary. For example, if a business sends 10000 emails a month on average, there is no need to choose a service that allows you to send 30000 emails. When the business starts to grow, you can easily change your subscription plan.
After checking out the advanced plans offers, the next thing is to compare the prices. The most affordable solutions always look more attractive. However, you still need to have in mind the features they are offering. Don’t hesitate to spend $10 or $20 dollars more if an email client better suits your needs.
Test a Couple of Them
It is recommendable that you test a couple of Best Email Client for Your Business before spending your money. The good news is that many of them offer a free trial. With no extra costs, you can check out the benefits that each email client offers. After comparing a couple of them, you will have a better idea of which one fits your requirements and expectations.
Bonus: Will an Appropriate Email Client Improve My Email Marketing?
Yes and no. Email clients are not magical; they are only tools that make the entire process easier. For instance, designing an email can sometimes be a time-consuming process. Instead of that, pre-build templates or drag-and-drop features can make things easier.
However, eye-pleasing designs alone are not going to increase sales. That is the reason why you need to focus on the textual content you are sharing with previous and future customers.
The email copy needs to be simple, clear, engaging, and valuable. If you are not a good content writer/copywriter, two options may help. One option is to outsource that type of service and hire someone to complete that part of the job. Online writing services that write different types of academic papers can be a good choice. Another option is to try to improve your writing skills by subscribing to different courses, reading different content writing-related blogs, etc.
Final Thought
With these five pieces of advice, choosing the best email client for your business would be much easier. However, you should not forget the importance of effective email marketing copy. By using these tools as well as some other writing services, you will, sooner or later, manage to reach your goals.
