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Save Money on a Website Redesign
If you have assessed that the time has come to give your website a makeover, chances are that your next thoughts would be focused on the potential cost of such an undertaking. If you are a small business that is still developing and growing, you need all the money you can spare. Save Money on a Website Redesign. That means that you need to approach this matter carefully and make a plan to make sure you get an improved website and your money’s worth. So, here are a few guidelines you might find useful while planning your website redesign.
Set a clear budget
The first step on your journey is also one of the most important ones: determining a budget for your website redesign venture. The reason is simple: if you want to ensure you don’t go overboard with the expenses, it is necessary to have a clear idea about how much you are willing to invest. On one hand, a website redesign will be an essential element in the overall strategy to grow your business so everything that is done needs to be meticulously thought through and executed with quality.
On the other hand, albeit important, it is just one of the elements in your development strategy which means you would have to be practical and set an upper limit. Save Money on a Website Redesign. If you are unable to make a decision, you can always consult with your accountant or more experienced business associates who might have gone through a similar undertaking.
Question everything before you start
The next step revolves around making sure your goals are in line with your needs and not based on unrealistic standards. Each element you would like to change or add needs to be examined to determine if it would truly improve your website or just look pretty. While practical elements are welcome, there will be no room in your budget for those that solely serve an aesthetical purpose.
If in doubt, it is wise to apply the rule of SMART goals that says that goals need to be specific, measurable, attainable, relevant, and time-based. For instance, in terms of goals being specific, you can break down the redesign in stages and create stepping stones so you and the designer are clear on what needs to be done. Save Money on a Website Redesign. For your goals to be measurable, you need to envision outcomes you can assess, and so on.
Choose a memorable domain name
If you are doing a website makeover, you might as well make it interesting. Although the idea of changing your domain name might make you uncomfortable for the fear of your customers not being able to find you online, this shouldn’t worry you. Firstly, the new name doesn’t have to be that different, and secondly, if you notify them multiple times via your social media profiles and newsletters, they will receive the message.
Changing your domain name might seem like an unnecessary expense but in truth, if you opt for a catchy one, you would return what you invested in no time. Instead of adding .com as a TLD (top-level domain), you can use a me. TLD to make your web address easy to remember and more personalized. This kind of change will make all the difference with growing your customer base and increasing your income.
Consider shared hosting
For those who are still growing their business, shared hosting can be a great solution in terms of their finance. This is because the costs of maintaining a server are divided among all sever users, that is, all websites that it hosts. These websites can all access features such as disk space, email accounts, monthly traffic, databases, etc. Save Money on a Website Redesign. Naturally, there are different packages and you need to focus on those features you actually need to avoid overspending.
Another way to save money is to wait for special offers, such as Black Friday offers which usually stretch to several days or use promotional links or codes that can get you a discount. Also, many hosting providers are keen on giving special offers to new users if they opt for a longer plan so in this way you can have peace of mind for 3 or more years.
Reuse what you have
Redesigning your website doesn’t mean that your old website is rendered useless. On the contrary, it would be best to first remove and archive irrelevant or outdated website pages so that you can use the bits and pieces that work. In this manner, you will reduce the overall scope of your redesign and speed up the process because a third party would need to do the same.
Your old content can be reused in a manner of ways and can serve as a good basis for creating something fresh but for the audience to still see your brand identity in that core. You can breathe new life into the old content and create an eBook, infographic or a social media post from it. The possibilities are limited solely by your marketing team’s creativity.
Wrapping up
A website redesign is a practical way to shake things up a bit and introduce some changes that would draw in new customers. If you think it through and determine exactly what you want before you hand it over to the professionals, you would have no problem staying within your intended budget.
Also Know:
- Top 5 Web Hosting Issues and How to avoid them
- A Smarter Way to Redesign Your Website
- How Website Can Increase Your Reachability?
- Node.js vs PHP – Major Differences to Know
- Reasons Why We Need a Responsive Web Design
