If you’ve been in the marijuana business for some time, you’ll recall a time when the excitement of the freshly legalized market was more than enough to keep your company afloat. Currently, there are over 9,000 registered dispensaries in the US, meaning if you don’t proactively strive to distinguish yourself from the competition, you’ll be swamped.
Therefore, how can you successfully and lawfully differentiate yourself in this rapidly expanding market? Because marijuana is still illegal under federal law, conventional marketing approaches are out of the question. However, that doesn’t diminish the significance of brand awareness. The solution can be found in SEO, which involves improving your CBD website to increase organic online traffic. Although SEO is a challenging concept to grasp, it is the most significant factor to being discovered by your potential customers online. Good SEO marketing strategy is what has kept brands such as Sunday Scaries at the top.
What is Search Engine Optimization Exactly?
In a nutshell, it’s the process of enhancing a brand’s and their webpage’s online visibility by ensuring they are easier to obtain when people use a search engine like google. if you contact Homegrown Cannabis Co. The main objective of Search engine optimization is to be positioned as high as possible on the search results page, especially since 75% of all clicks never go past the first result page.
Organic SEO involves growing online traffic through natural search engine results, both in quantity and quality. Local SEO involves making your website more visible to people in your area. Below are some of the best tips for ensuring that your CBD business receives the online visibility it deserves and that you get your due share of sales.
- Conduct an SEO Audit and Optimize the Content on Your Website
An SEO audit is among the most crucial actions you can take to ensure your back-end and front-end SEO is working properly. An audit provides you with a bird’s eye view of the industry and identifies areas where you may boost SEO for CBD businesses in the short and long run. Then, an SEO expert can make the required changes and provide you with a report that includes key takeaways such as:
- Are you utilizing the appropriate keywords?
- Do you have enough unique content to assist you in ranking better for your keywords?
- Is your website loading quickly enough, or is it harming your search engine rankings?
- Are you employing compelling meta descriptions and title tags?
- How does your SEO approach stack up against the competition?
- Create Business Listings to Increase Your Visibility on Local Searches
Create a business listing if you operate a local Cannabidiol store or if your online company is headquartered in a specific place to capitalize on local search traffic. Many customers prefer to buy Cannabidiol products from a local business. Thus, successful local SEO for Cannabidiol businesses is comparable to other sectors. It’s critical to ensure that Bing, Yahoo, Google, and other search engines have accurate, up-to-date information about your company. This data will not only assist potential customers in finding you and your webpage, but it will also lend legitimacy to your company online.
- Choose a niche and create high-quality content.
Identifying your niche is crucial in any crowded industry. For example, will you target sports fans with your product? By perfecting your brand, you can distinguish yourself from your competitors. Additionally, you could choose long-tail keywords that assist you in targeting that particular group. Finally, if you use strategic anchor texts in your company blog, it will be easier to reach a qualified buyer.
For example, ranking for the keyword phrases like CBD for parents or CBD for active elders is more likely than ranking for CBD. However, everybody who runs a Cannabidiol business is seeking to rank for CBD and is most likely spending advertising dollars. Will you start competing with big businesses, or will you seek to carve out a niche for yourself in the Cannabidiol market? Decide on a niche and tailor your blog posts to it. While SEO for CBD business is competitive, you can still establish a name for yourself.
- Create Original Video Content
When trying to enhance SEO for CBD businesses, video content helps. Few businesses are implementing it since it has a somewhat higher entry hurdle. Google explicitly favors companies who use video on their webpage and social media platforms, promoting video-rich blog posts and websites in organic search results. Reason being, consumers like video content.
- Use Social Media
Although CBD businesses are currently unable to promote their goods on Facebook and Instagram, this does not rule out the possibility of your company having a social media presence. Your web search results and social media are inextricably linked. When a buyer searches for your business online, your Facebook page will frequently appear among the result. You’re missing out on an excellent opportunity to convey your CBD brand’s narrative if you don’t invest in its social media presence.
Posting high-quality photographs with thoughtful captions is among the best approaches to set your company apart from the many other Cannabidiol businesses that emerge every day. Please use hashtags, too; think of them as anchor texts for your social media sites.
Summary
Optimizing for SEO is among the most crucial things you can do for your CBD business, but creating and implementing a full-fledged SEO plan can be demanding work. Therefore, it’s not a bad idea to seek an SEO expert’s advice or tactical knowledge.
