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Better Manage Their Data
While running nonprofit can be an exciting and fulfilling venture, data collection for nonprofit organizations can sometimes feel like a headache, especially if you’re new to the field of data management. Any small to mid-sized organization is likely to be producing a surprising amount of data, but many administrators aren’t sure what to do with this data or how to collect and organize it. However, properly organizing, analyzing and reporting on this data can help you improve your organizational efficiency and reach your goals quicker. For example, data reports can identify useful donor information, web analytics, levels of engagement from the public and more. Because good data management has become fundamental to the success of any modern nonprofit, it’s important to learn how to better manage the data you have. Here are a few strategic approaches to help you get started.
Acquire a Data Collection Software for Non-Profit Organizations
If you don’t already use some sort of data collection software or raisers edge donor management, you may want to consider getting some to help you stay organized. In order to properly manage your data, you’ll need an adequate database that can handle all your current needs. Piecemeal methods or antiquated software is not only inefficient but can actually harm your efforts to reach your goals, even with database best practices in place. Your organization may be collecting data from many sources, including:
- Online fundraising platforms
- Nonprofit website
- Social media and email campaigns
- Prospect research
To keep all of this organized, it’s essential to get a database that’s updated and meets all of your current needs. The ideal constituent relationship management software, or CRM, is one that can store all of your information and make it easily accessible and analyzable.
When you’re searching for a donor database, there are several factors to keep in mind as you research your options. Make sure to look for features like customizable reporting, automation and integrations.
Seamless Data Integration Is Key
Whether you’re working with luminate Salesforce integration or any other software, seamless integration is key to good data management. If you’re juggling several types of software, like online fundraising platforms and social media engagement platforms, making sure they integrate with your CRM platform can help save you a headache. This means your data can flow between the platforms and your core database, saving you time and logistical frustration. However, as you work through integrating your data, there are some factors that may influence the platforms you choose, including:
- Your company budget, which should account for the cost of the software
- How complicated the process of migrating to a new CRM is
- How much customization you’ll need
- Whether you can train your staff to properly use your CRM
- What kind of technical support is available
With these facts in mind, you can narrow down your CRM options to find the right one for your needs.
In today’s technologically savvy world, knowing how to collect, organize and analyze data is the key to long-term success and achieving your organizational goals. Keep these key facts in mind and you’ll be on your way to using data to improve donor relationships, create effective engagement techniques and more.
