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Great Lenticular Images
Using lenticular printed marketing material is a trick to make your promotion stand out. This printing method creates prints with motion. These surely catch any onlooker’s eye. Great Lenticular Images. It is important to understand the process of creating these outstanding prints during lenticular printing.
The first thing to do is to work with a professional and experienced printing agency. This should walk with you through the whole process to ensure that the prints match your expectations. Equally important is understanding the following features that make great lenticular images highlighted below.
3D vs. motion lenticular
The first thing to do when considering lenticular marketing materials is to select the outcome. You have to decide whether your images come out in 3D or animated. A professional lenticular printing agency can create 3D animated images. However, this might not apply to some images. This is because animated images need lenticular lenses running horizontally while 3D images need lenses running vertically. A professional lenticular printing company will guide you to make the right selection.
Fewer frames are better
The number of frames determines the outcome of the image. Too many frames appear less clearly encouraging separated from each other. An image with more frames will have more ghosting compared to an image with few frames. Keep in mind that ghosting can be an advantage in circumstances like when you want an impression of water flowing. Smearing makes the image appear more natural. However, bleed hurts making it necessary to use less frames while telling your story.
Low contrast for low changing images
For quality lenticular printing, the image change should not turn from black to white. This is very important. Black images on a white background prevent black from disappearing into the white background. The motion effect in the image will not come out. The solution is to avoid animating images with color contrasts. A solution is to use a lighter foreground compared to the background.
Up/Down animation is better
For animating lenticular images, tilting up/down works better compared to animation moving left/right. Your marketing material will have frames easy to notice during separation. This will make your prints to become eye-catching. The up/down animation makes the images attention-grabbing to enhance your brand exposure.
Image stability is necessary
When looking forward to lenticular animations that stand out, some image parts should remain stable. Keeping parts of the image without animating highlights the movement of the animating parts. The stable part of the image gives the eye a reference frame. Having all parts of the image animating makes the motion effect disoriented.
Bigger text size is better
For images with text, the font size should be above 10 points. Quality lenticular images have no fine lines and tiny text. These tend to disappear when the frames are changing. Additionally, fine lines usually break up when the lenticular lens is creating a pixelated look. This usually results in smaller text becoming unreadable.
Each element should have texture
A quality 3D lenticular image needs texture in every element. Creating depth is only possible when relative to another element. Both elements need to be visible to understand the presence of the element in front of another. The trick is to give all elements especially the background texture. Having a background with solid color without pattern creates an image without quality depth information.
Every element needs a layer
To create quality 3D lenticular images requires completing every element on a separate layer. Giving each element a layer allows the image to have edges and to see a cutout in the wall. Completing each layer is an important aspect of creating quality lenticular images. This ensures that the elements don’t have a gap when separated on different planes.
Have an inspiration
Before ordering lenticular prints, it pays to have an inspiration. Take a look at the work of others to get inspiration for your own design. This doesn’t mean copying someone’s artwork entirely. Consider picking a leaf from their concepts including image separation using animated text or four windows. Lenticular images have endless options and having inspiration will make you get outstanding marketing materials.
Visualize the outcome
Before coming out with a design concept, try to visualize customers’ reactions to your marketing material. This ensures that you don’t end up with lenticular images bogged down with too many details. Visualization allows including a perfect font or 4-frame animation compared to 5-frame animation. This will allow ending up with lenticular images with eye-catching animation. Your marketing material will create buzz while conveying your brand message.
Wrapping up
Lenticular images make wonderful marketing material that will make your brand stand out. However, it is very important to know what you are getting into. This requires to understand features that make quality great lenticular images. These should have fewer frames, up/down animation, bigger text, with elements having a layer and texture.
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